El dilema de la economía solidaria: la respuesta de las empresas establecidas al auge de la economía solidaria
DOI:
https://doi.org/10.5585/iji.v8i2.17391Palabras clave:
Economía solidaria, Innovación, Empresas establecidas, Innovación disruptiva, Consumo colaborativo.Resumen
Objetivo del estudio: En este documento se explora si las empresas establecidas innovan en respuesta a la competencia de la economía solidaria, y en qué medida lo hacen.
Metodología/enfoque: Los datos sobre las acciones de las empresas establecidas relacionadas con la economía solidaria entre 2011 y 2015 se recopilaron a partir de múltiples recursos. Se utilizaron conjuntamente dos marcos conceptuales, el Manual de Oslo de la OCDE y el Mapa del panorama de la innovación de Pisano, para determinar si las acciones de las empresas establecidas podían considerarse como innovación y su nivel de innovación.
Originalidad/relevancia: Así como la economía solidaria ha crecido rápidamente en la última década, ofreciendo nuevas formas de crear valor, también lo ha hecho el discurso sobre su capacidad de disrupción. Sin embargo, no se sabe lo suficiente sobre el impacto de la economía solidaria en las empresas establecidas más allá de la narrativa de la capacidad disruptiva.
Resultados principales: En el estudio se identificaron 187 acciones relacionadas con la economía solidaria que fueron adoptadas entre 2011 y 2015 por 134 empresas establecidas. Menos de la mitad de esas acciones se consideran innovadoras, y la mayoría de ellas se encuentran en el extremo inferior del espectro de la innovación.
Contribución teórica/metodológica: Este estudio contribuye a la literatura sobre la economía solidaria mediante la elaboración de un marco sintetizado basado en la innovación para evaluar la respuesta de las empresas establecidas a los nuevos participantes en la economía solidaria.
Contribuciones sociales/de gestión: Los resultados de este estudio y la metodología que utiliza proporcionan oportunidades de evaluación comparativa para las empresas establecidas que se encuentran en circunstancias similares, y también pone en tela de juicio la narrativa disruptiva en torno a la economía solidaria.
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