Strategic Plan Review : A Case Applied in Brazilian Insurance Market

Abstract

 This technical report will present the case of an insurance company, specifically a joint venture, which 201 produced in conjunction with a strategy consulting a strategic plan to start its P & C insurance operations in Brazil, having as the main goal from fourth year its operation should be recognized as a leading player in this market, which actually did not occur, leading to the need to review its strategic plan of the business model. The study aims to demonstrate the work plan adopted in the strategic plan revision project insurer's business model in question. It is a qualitative and exploratory research, classified as a case study. It follows that the objective was achieved with the demonstration of all project work plan, still corroborating the scope of the proposed objective, it has been shown throughout the methodological process of project implementation. It can be argued that the study presents contributions to the gym, especially for professional master's programs, whose backbone is the production of this academic work model, and also has practical relevance, focusing the applied disciplines.