Vol. 10 No. 3 (2021): set./dez.

Artigos

• Sports marketing strategies of soccer clubs from Agreste of Pernambuco

  Anna Rebeca do Nascimento Bezerra, Mario Rodrigues dos Anjos Neto, Patrícia de Oliveira Campos, Marconi Freitas da Costa

  1-20

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.5585/podium.v10i3.16578

• Sports sponsorship and brand communication: perspectives of sponsors, sports marketing managers and brazilian professional surfing athletes

  Marco Antonio de Moraes Ocke, Marcos Abílio Bosquetti, Gabriel Vicente Alexandre

  21-51

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.5585/podium.v10i3.17001

• Measuring model of consumer’s moral reasoning in sport marketing: a scale development

  Jasem Manouchehri, Behzad Soheili

  52-83

  • PDF

  DOI: https://doi.org/10.5585/podium.v10i3.17182

• The construction of tourist gaze: an iconographic analysis from the magazine a estrada de rodagem (1922 - 1923)

  Vania Silva, Thiago Allis

  84-113

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.5585/podium.v10i3.17679

• Current perspectives of gastronomic tourism according to the contributions of the international scientific-professional congress of cultural tourism (Córdoba, Spain)

  Cinthia Rolim de Albuquerque Meneguel, Manuel Rivera Mateos

  114-139

  • PDF (Español (España))

  DOI: https://doi.org/10.5585/podium.v10i3.17717

• Do travelers trust the advice obtained from online travel communities? a study based on the Technology Acceptance Model (TAM)

  Ayslane Costa da Silva, Danilo Serafim da Silva, Luiz Mendes Filho, Mauro Lemuel de Oliveira Alexandre

  140-169

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.5585/podium.v10i3.18546

• Multi-dimensional analysis of Santa Catarina resorts guests’ experiences by online reviewers

  Tércio Pereira, Letícia Schmitt Muller, Marcos Arnhold, Pablo Flôres Limberger

  170-189

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.5585/podium.v10i3.18686

• Competitiveness factors that influence the choice of tourists between airplane transport and high-speed trains: a review of the literature published in english (1995-2020)

  Debora Cordeiro Braga, Caroline Vasconcelos da Paixão, Isabeli de Brito Pereira, Mariana Pereira dos Santos

  190-220

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.5585/podium.v10i3.18789