Strategic Matrix of Competitive Intelligence
DOI:
https://doi.org/10.5585/riae.v17i2.2541Keywords:
Competitive Intelligence. Actionable. Integrity.Abstract
The objective of this work is to propose a matrix of relationship between the concepts of Actionability - the FAROUT model of (Fleisher & Bensoussan, 2003) - and Integrity - (Marcial, Costa, & Curvelo, 2002) in Competitive Intelligence (CI). As a methodology, a descriptive research was carried out with a single cross-section and applied to eight organizations chosen for convenience of the model, from different sectors. This is a qualitative, sectoral, exploratory study of multiple cases. The study produced a model of analysis combining actionability and integrity in a unique way. As a contribution, a proposal of a relationship matrix was prepared to verify if the companies effectively have a CI area and not espionage, speculation or storage; in the matrix, the constituent elements of the attributes of Action and Integrity are measured and classified. Among the companies surveyed, only three of them demonstrated full capacity to construct a CI area. The main contribution of this work was to keep similarity with the traditional strategic tools and to associate two essential concepts to the verification of the competitive capacity of the company.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
The author (s) authorize the publication of the manuscript in the journal;
The author (s) guarantee that the contribution is original and unpublished and that it is not being evaluated in another journal (s);
The journal is not responsible for the opinions, ideas and concepts emitted in the texts, as they are the sole responsibility of its author (s);
Editors reserve the right to make textual adjustments and adapt to the publication's rules.
Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License - 4.0 (CC BY-NC-SA 4.0) that allows the sharing of the work with acknowledgment of authorship and initial publication in this magazine.
Authors are authorized to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (eg, publishing in institutional repository or as a book chapter), with acknowledgment of authorship and initial publication in this journal.
Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page) at any point before or during the editorial process, as this can generate productive changes, as well as increase impact and citation of the published work (see “The Effect of Open Access” at http://opcit.eprints.org/oacitation-biblio.html).
Authors can use ORCID for identification. An ORCID identifier is unique to an individual and acts as a persistent digital identifier to ensure that authors (particularly those with relatively common names) can be distinguished and their work appropriately assigned.