The strategist thought: granted factors in the strategic decision making of the small and medium enterprises

Werner Duarte Dalla, Carlos Alberto Gonçalves, Reynaldo Maia Muniz


The organizational behavior is linked to the strategic decision-making, carried through its main decision-makers, called “strategists”. This behavior, in organizational daily actions or planning, shifts its performance to consider market and tangible and intangible resources. The present study aimed to contribute in the understanding of how these actors formulate their strategies, build their heuristics, to manage their firms to improve organizational performance. The RepGrid - Repertory Grid (Kelly, 1955) was chosen as the method, which was undertaken with the Small and Medium Enterprises (SMEs) owners of the footwear area of a relevant cluster production of Nova Serrana-MG - Brazil. The results appointed agent factors of attention, which centralize the decision in the managers or owners, base on financial results, asses actual internal factors so that external sales, and lead to a emergent and less formalized process.



Strategic thought; Decision making; RepGrid method; Organizational performance



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Iberoamerican Journal of Strategic Management (IJSM)
Revista Ibero-Americana de Estratégia (RIAE)
e-ISSN: 2176-0756

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