The strategy’s interactions with learning and culture: a study in a family organization

Authors

  • Leilianne Michelle Trindade da Silva Universidade de São Paulo
  • Luciene Lopes Baptista Universidade de São Paulo

DOI:

https://doi.org/10.5585/ijsm.v8i2.1632

Keywords:

Organizational strategy, Organizational learning, Organizational culture, Family organization.

Abstract

This paper aims to understand the relationships between strategy, learning and organizational culture, to explain the dynamic interaction that occurs in the phenomenon of cultural transformation of a family organization to a professional management structure. This is an exploratory study, with qualitative approach, using the method of case study, developed in a Brazilian family company by the fast food segment. The primary data were collected by conducting interviews and secondary data were formed by organizational documents. The data interpretation was based on analysis of content. It was found that organizational learning was an experience to perpetuate the teachings considered relevant to the strategic performance of the organization, while opening a new path towards the professionalization of the company investigated.

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Author Biographies

Leilianne Michelle Trindade da Silva, Universidade de São Paulo

Doutoranda em Administração pela Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo. Mestre em Administração e Graduada em Turismo pela Universidade Federal do Rio Grande do Norte.

Luciene Lopes Baptista, Universidade de São Paulo

Doutoranda em Administração pela Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo. Professora da Universidade Presbiteriana Mackenzie.

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Published

23.12.2009

How to Cite

Silva, L. M. T. da, & Baptista, L. L. (2009). The strategy’s interactions with learning and culture: a study in a family organization. Revista Ibero-Americana De Estratégia, 8(2), 107–134. https://doi.org/10.5585/ijsm.v8i2.1632

Issue

Vol. 8 No. 2 (2009): RIAE v8n2

Section

Articles

License

Copyright (c) 2009 Iberoamerican Journal of Strategic Management

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