An Evolutionary Perspective of the Relationship Between Corporate Strategy and Performance, Through the Use of Artificial Neural Networks and Genetic Algorithms<Br>Http://Dx.Doi.Org/10.5585/Riae.V9i3.1689

Authors

  • Alexandre Teixeira Dias FACE/FUMEC
  • Carlos Alberto Gonçalves CEPEAD/UFMG
  • Gustavo Ferreira Mendes de Souza CEPEAD/UFMG

DOI:

https://doi.org/10.5585/ijsm.v9i3.1689

Keywords:

Corporate Strategy, Evolutionary Theory, genetic algorithms, neural networks, Performance.

Abstract

This study aims to contribute to the understanding of the relationship between Corporate Strategy and Performance, from the perspective of the Evolutionary Theory. As methods of data processing, obtained in secondary databases, we used artificial neural networks and genetic algorithms. The results of processing neural networks and genetic algorithms demonstrate the importance of corporate strategies in determining performance. The evolutionary perspective emphasizes the importance of investing in operations as a factor influencing the adequacy of the organization, in order to achieve an improved performance, in addition to establishing relationships with other organizations, through members of the board.

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Author Biographies

Alexandre Teixeira Dias, FACE/FUMEC

Mestrado e Doutorado em Administração pela Universidade Federal de Minas Gerais - UFMG e professor da FACE/FUMEC

Carlos Alberto Gonçalves, CEPEAD/UFMG

Professor Associado do Cepead/FACE/UFMG e possui interesse nos temas relacionados às áreas de mercadologia e estratégia

Gustavo Ferreira Mendes de Souza, CEPEAD/UFMG

Mestrando em Administração pelo CEPEAD/FACE/UFMG, com interesse de pesquisas em temas ligados à estratégia e à mercadologia.

Published

2011-01-28

How to Cite

Dias, A. T., Gonçalves, C. A., & Mendes de Souza, G. F. (2011). An Evolutionary Perspective of the Relationship Between Corporate Strategy and Performance, Through the Use of Artificial Neural Networks and Genetic Algorithms<Br>Http://Dx.Doi.Org/10.5585/Riae.V9i3.1689. Revista Ibero-Americana De Estratégia, 9(3), 63–87. https://doi.org/10.5585/ijsm.v9i3.1689

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Section

Articles