Strategic Resources in Scenario 2009/2015 of Private Higher Education Institutions in the Northeast Region in Brazil

Abstract

The number of Higher Education Institutions (HEI) in Brazil gives clear signs of deceleration. Considering this situation, it was decided to identify the strategic resource dimensions most likely used by Northeast Region private HEIs in Brazil in the scenario from 2009 to 2015. The identification of scenario study developed by Porto and Régnier (2003) was used, as well as the dimensions described in Lynch and Baines (2004); Sousa et al. (2005) studies. The methodology used was a descriptive and quantitative type, performed by questionnaires. Field data were collected in the period 2008/2009. 20 experts and 102 managers participated in this study. Descriptive techniques, factor analysis, and cluster analysis was used in the data analysis process. The results showed that “All the Market Adapted Scenario” is the most likely and the HEIs of Northeast Region are considering resources that do not provide a competitive advantage.