RATIONALITY IN THE STRATEGIC DECISIONS
DOI:
https://doi.org/10.5585/ijsm.v9i1.1653Keywords:
Decision making, Process, Rationality, Rational model.Abstract
The goal of this paper is to analyze the relative convenience of using a rational process for making strategic decisions. According to traditional views, the strategic decision making process should be aligned with the so-called rational or synoptic process. Nevertheless, a look at the decisions taken by firms clarifies that this is far from the truth, -there are many aspects which could foster or refrain the degree of rationality. After explaining a wholly rational strategic process coupled with its potential strengths, this paper presents the principal criticisms to the model, in addition to the factors conditioning the level of rationality of the process in practice. As a consequence of this comparison, our conclusions defend the use of an intended rational process, bearing in mind the multiple internal and external influences that will affect the decision scheme, undermining the degree of rationality.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2010 Iberoamerican Journal of Strategic Management
![Creative Commons License](http://i.creativecommons.org/l/by-nc-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The author (s) authorize the publication of the manuscript in the journal;
The author (s) guarantee that the contribution is original and unpublished and that it is not being evaluated in another journal (s);
The journal is not responsible for the opinions, ideas and concepts emitted in the texts, as they are the sole responsibility of its author (s);
Editors reserve the right to make textual adjustments and adapt to the publication's rules.
Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License - 4.0 (CC BY-NC-SA 4.0) that allows the sharing of the work with acknowledgment of authorship and initial publication in this magazine.
Authors are authorized to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (eg, publishing in institutional repository or as a book chapter), with acknowledgment of authorship and initial publication in this journal.
Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page) at any point before or during the editorial process, as this can generate productive changes, as well as increase impact and citation of the published work (see “The Effect of Open Access” at http://opcit.eprints.org/oacitation-biblio.html).
Authors can use ORCID for identification. An ORCID identifier is unique to an individual and acts as a persistent digital identifier to ensure that authors (particularly those with relatively common names) can be distinguished and their work appropriately assigned.