Social Media and Business: A Delphi Study

Bernardo Serra; José Eduardo Storopoli; Claudia Frias Pinto; Fernando Ribeiro Serra

doi:10.5585/ijsm.v12i1.1962

Social Media and Business: A Delphi Study

Authors

Bernardo Serra Mestrando em Administração pela Universidade de São Paulo - USP Coordenador técnico InCompany na HSM Educação
José Eduardo Storopoli Doutorando pela Universidade Nove de Julho - UNINOVE Professor do Bacharelado em Administração da Universidade Nove de Julho
Claudia Frias Pinto Mestranda em Administração pela Universidade Nove de Julho - UNINOVE
Fernando Ribeiro Serra Doutor em Engenharia pela Pontifícia Universidade Católica do Rio de Janeiro - PUC RJ Professor do Programa de Pós-Graduação em Administração da Universidade Nove de Julho -UNINOVE

DOI:

https://doi.org/10.5585/ijsm.v12i1.1962

Keywords:

Social Media, Business, Delphi Study.

Abstract

Firms, in order to achieve their consumer’s target, resort to communications tools and online interactions, such as social media. In this study, we propose to comprehend how firms will adopt and utilize social media in Brazil in 2015. In order to assess a scenario we employ the delphi method, in which twelve specialists were interviewed. Based on their responses, the results show that there is a rising trend, that is, firms tend to adopt and increasingly use social media as a networking tool, as publicity and as a sales channel. We conclude with suggestions for future research.

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Published

01.03.2013

How to Cite

Serra, B., Storopoli, J. E., Pinto, C. F., & Serra, F. R. (2013). Social Media and Business: A Delphi Study. Revista Ibero-Americana De Estratégia, 12(1), 236–253. https://doi.org/10.5585/ijsm.v12i1.1962

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Issue

Vol. 12 No. 1 (2013): January/March

Section

Articles

License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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