Innovation and Business Model - A Case Study in Sector Vintner
Abstract
This research targeted at determining type and nature of innovation associated to the curbing strategies of the business model at Casa Valduga, a traditional Brazilian wine producer that has stimulating that house to exceed in product quality, expanding its domestic and international market. The research was designed to explore, qualitatively, the phenomenon gathering data through interviews, formal documentation checking and observation. One conclude that the adopted business model originates basically from the company’s corporate strategies, to appropriate resources, capacities and competences, than from a common competitive intended strategy. Corporate strategy is based on fine tuning of the company’s resources with market segment interest. Corporate strategy help adjust capacity to generate superior quality products with the strategic control of value attributes, linked to the image and trademark of the company.
Keywords
Competitive Strategy; Corporate Strategy; Innovation; Business Model.
Full Text:
pdf (Português (Brasil))DOI: https://doi.org/10.5585/ijsm.v12i2.1979
Refbacks
- There are currently no refbacks.
Copyright (c) 2013 Iberoamerican Journal of Strategic Management

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Revista Iberoamericana de Gestão Estratégica (IJSM)
Revista Ibero-Americana de Estratégia (RIAE)
e-ISSN: 2176-0756
https://periodicos.uninove.br/index.php?journal=riae
Revista Iberoamericana de Gestão Estratégica (IJSM) © 2022 Todos os direitos reservados.
Esta obra está licenciada com Licença
Creative Commons Atribuição-NãoComercial-CompartilhaIgual 4.0 Internacional