Product innovation performance: proposition and test of the one scale

Nilvane Boehm Manthey; Miguel Angel Verdinelli; Carlos Ricardo Rossetto; Carlos Eduardo Carvalho

doi:10.5585/ijsm.v15i4.2413

Authors

Nilvane Boehm Manthey Doutoranda em Administração pela Universidade do estado de Santa Catarina, ESAG - UDESC Mestre em Administração pela Universidade do Vale do Itajaí - UNIVALI
Miguel Angel Verdinelli Professor Programa de Pós Graduação em Administração da UNIVALI Doutor em Oceanografia pela USP
Carlos Ricardo Rossetto Professor Programa de Pós Graduação em Administração da UNIVALI Doutor em Engenharia de Produção pela UFSC
Carlos Eduardo Carvalho Vice Reitor da Universidade do Contestado - UNC Doutor em Administração e Turismo pela UNIVALI

DOI:

https://doi.org/10.5585/ijsm.v15i4.2413

Keywords:

Desempenho da Inovação de Produto, Escala de Mensuração, Setor Industrial, Pequenas e Médias Empresas.

Abstract

The growing research in innovation management urges the need to measure the performance provided by the various innovation actions. However the measurement of innovation performance, especially product innovation still lies submerged in a variety of ways, which are related measurement will ace as its inputs and outputs, as well as to the objective and subjective data. The replication of traditional methods of measuring product innovation performance not consider the various results of product innovation for the organization, exacerbates the issue of measurement of product innovation performance. In this sense, the present study aims to evaluate the validity and reliability of a multidimensional scale proposed by Hanachi (2015) which considers perception measures and the performance of product innovation as an output. The descriptive research, survey type is cross-sectional. The application of product innovation performance scale was conducted with 94 managers of small and medium industries in the textile sector. To perform the analysis we used the SPSS and Statistica 2.0 software to perform the one-dimensionality and reliability testing of the constructs and subsequent application of factor analysis. The result shows the relevance and applicability of the proposed scale, by providing a valid scale for new studies that seek to relate the product innovation performance construct to other constructs allowed relationship tests, such as the approaches of structural equations.