A emergência de estudos comportamentais em estratégia

Simone Cesar Silva Vicente; Diego Nogueira Rafael; Fernando Antonio Ribeiro Serra

doi:10.5585/riae.v20i1.17544

Authors

Simone Cesar Silva Vicente Universidade Nove de Julho https://orcid.org/0000-0002-3684-8375
Diego Nogueira Rafael Universidade Nove de Julho https://orcid.org/0000-0002-5676-1314
Fernando Antonio Ribeiro Serra Universidade Nove de Julho https://orcid.org/0000-0002-8178-7313

DOI:

https://doi.org/10.5585/riae.v20i1.17544

Keywords:

Strategy, Strategic management journal, Bibliometric, Behavioral studies.

Abstract

Study objective: This study aims to identify the emergence of new studies in the field of strategy, considering 12 years of publications in the Strategic Management Journal.

Methodology / approach: In the Web of Science database, we searched the journal “Strategic Management Journal”, in two periods, 2007 to 2012 and 2013 to 2018. We exclusively selected articles related to “Business” and “Management”. This search generated 1,100 articles for our database, with 376 articles from the first period and 724 articles from the second period. We use matching techniques in the analyses performed using Bibexcel and SPSS. At the same time, in Ucinet, we created the network diagram which supports the relationships between the identified factors and confirmatory analysis of the findings.

Originality / Relevance: Bibliometric studies are constantly seeking to analyze how the theoretical structure of theories is progressing, and in strategy, it has not been different. To verify how studies in strategy have evolved in theoretical terms, given their multi-disciplinarity, a comparative study of two distinct but subsequent periods offers a global view of where the studies are heading. We discovered new theoretical fronts in essence to behavioral studies that emerged in previous studies and are strengthened in new research.

Main results: The search identified 57 articles and six factors from 2007 to 2012 and 2013 to 2018 produced 22 articles and five factors. The results confirmed the evolution of studies in behavioral theories, especially regarding managers and their strategies as well as other findings, such as research related to environmental dynamics and competitive dynamics. We still have strong participation of studies with resource-based theory, transaction costs, and the emergence of new theories such as tournaments and behavioral strategy.

Theoretical / methodological contributions: Bibliometric searches can be examples of how to analyze references. In this sense, this study helps researchers have a parameter in similar studies, with pairing analysis and the combination of analysis of two subsequent periods. On the theoretical side, the findings give strength to previous research, validating established theories and showing emerging theories.

Social / management contributions: This research obtained results that confirm the multi-disciplinarity in strategy studies. Behavioral theories have emerged and strengthened in recent years. For management, we found that the surveys substantially analyze the strategic behavior of senior members in strategic decisions, such as in company acquisitions, in the formation of alliances, and how managers will perform when they are under contracts, differentiated remuneration, or in competition. For this reason, some theories emerged in the second period, such as tournament theory, not highlighted in previous bibliometric studies. Finally, a comparative summary of the factors found in the two periods helps managers in managerial perspectives on organizational strategies.

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Author Biographies

Simone Cesar Silva Vicente, Universidade Nove de Julho

Doutoranda em Administração pela Uninove. Mestre em Administração pela Uninove (Capes 5). Pós graduada no curso de Planejamento, Implementação e Gestão da EAD (Universidade Federal Fluminense-UFF). Professora assistente da coordenação desde 2013. Professora do ensino superior nas áreas de comércio exterior e logística, desde 2005. Atuante como professora no ensino a distância-EAD, desde 2008. Conteudista de disciplinas correlatas aos cursos de comércio exterior e logística. Elaboradora de questões do INEP (ENADE). Avaliadora do MEC.Dedicação total ao ensino superior e a pesquisa científica na linha de estratégia. Desenvolvimento de projetos para área acadêmica com o objetivo de explorar e desenvolver atividades que complementam o ensino aos discentes como iniciação científica; feiras; palestras e atividades extracurriculares atreladas ao processo interdisciplinar do aprendizado. Como profissional do mercado a experiência é na área administrativa comercial, na organização e gestão do departamento de vendas, gestão dos negócios internacionais, em elaboração de projetos logísticos de distribuição internacional para organizações e auditora interna de verificação dos procedimentos de qualidade da ISO.

Diego Nogueira Rafael, Universidade Nove de Julho

Doutorando em Administração pela Uninove. Mestre em administração (2016) pela Universidade Nove de Julho (MPA-GSS/UNINOVE), administrador pelo Centro Universitário FECAP (2010), atualmente é aluno regular com dedicação exclusiva ao Doutorado no Programa de Pós-graduação em Administração da Universidade Nove de Julho (PPGA/UNINOVE), seus interesses de pesquisa estão concentrados no comportamento do consumidor com destaque para a depleção do ego, consumo indulgente e desejabilidade social. Revisor da Revista Brasileira de Marketing (REMark) e editor do Boletim PPGA Uninove, publicado bimestralmente.

Fernando Antonio Ribeiro Serra, Universidade Nove de Julho

Possui Doutorado em Engenharia pela Pontifícia Universidade Católica do Rio de Janeiro (2003). Desenvolveu seus trabalhos de pós-doutorado em Declínio Organizacional na FEAUSP e em Estratégia no IPL (Portugal). É professor do Programa de Pós-graduação em Administração e do Programa de Pós-graduação em Gestão de Projetos da Universidade Nove de Julho - UNINOVE. Foi editor da Revista Íbero-Americana de Estratégia RIAE. É líder linha de pesquisa em Tomada de Decisão e Gestão Estratégica (TDE) no PPGA da UNINOVE. É o coordenador da Divisão ESO - Estratégia em Negócios da ANPAD para o triênio 2021-2023 Dirigiu a área acadêmica na HSM. Foi professor da Universidade do Sul de Santa Catarina - UNISUL, onde dirigiu a Unisul Business School e foi professor do Mestrado em Administração. Sua experiência como docente inclui a coordenação do Mestrado em Administração. Lidera o grupo de pesquisa em Estratégia Comportamental, cadastrado no CNPq pela Uninove. É pesquisador do grupo de pesquisa em Planejamento Estratégico e Empreendedorismo da FEA/USP, do Grupo de Pesquisa em Estratégia e Competitividade e Estratégia e Projetos da UNINOVE, e do GlobAdvantage - Centro de Investigação em Estratégia e Negócios Internacionais. É coautor de diversos livros, com destaque para os livros O Tempo na sua Vida (SP: Editora Saraiva, 2009), Administração Estratégica (São Paulo: Editora Campus/Elsevier, 2014), Gestão Estratégica (Lisboa: Editora Lidel, 2010 e Editora Atlas, 2014) e Ser Empreendedor (Lisboa: Editora Sílabo, 2009; São Paulo: Editora Saraiva, 2010). Participou como palestrante em eventos da HSM e, em trabalhos para MoC (Michael Porter HBS) e Marketing for a better World com Philip Kotler. Em 2012 recebeu o prêmio de Best Professor in Strategy pelo World Congress of Education em Mumbai na Índia. É conselheiro e faz parte de comitês estratégicos de várias empresas. É bolsista de Produtividade em Pesquisa do CNPq Nível 1D no edital PQ2018.

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