Local buzz, global pipeline e global buzz: : interações locais e globais em empresas do setor de TI

Carla Cristina da Silva; Hélio Zanquetto Filho

doi:10.5585/2023.24230

Authors

Carla Cristina da Silva Faculty of Viçosa - FDV Brazil https://orcid.org/0000-0002-7073-8700
Hélio Zanquetto Filho Federal University of Espírito Santo https://orcid.org/0000-0002-5693-0704

DOI:

https://doi.org/10.5585/2023.24230

Keywords:

Buzz, Global Pipeline, Global Buzz, Structural equations modeling.

Abstract

Objective: Examine the effects of local Buzz, Global Pipeline and Global Buzz on the creation of knowledge and learning, and of these in the organizational innovation of agglomerated companies.

Methodology: A quantitative approach was adopted, using the structural equation modeling technique, in which a questionnaire with 43 items was applied, organized on a seven-point Likert scale.

Originality / Relevancy: The literature on Buzz and Pipeline shows that the interaction of the agglomerated provides bidirectional knowledge exchanges that can influence both the interorganizational environment of the agglomerated and the organizational environment of agglomerated companies.

Main results: The results revealed that the more relationships develop in the local environment, the more companies can learn. The Global Pipeline provides better levels of information exchange for external communication channels. Global Buzz has the potential to subsidize local and global relations in APL.

Theoretical/methodological contributions: Among the main contributions of this study include: a) the definition of a conceptual model that deals with the influence of interorganizational relations at the organizational level of agglomerated companies; b) the empirical measurement of local Buzz and Global Pipeline construts; and c) The buz place is critical to accessing management information.

Social contributions / for management: This study allows companies to know and improve their local and global relationships. This study contributes to public and private actors responsible for the execution of development actions for the sector, assisting them in possible plans for improvement and local development.

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Author Biographies

Carla Cristina da Silva, Faculty of Viçosa - FDV Brazil

PhD in Administration

Hélio Zanquetto Filho, Federal University of Espírito Santo

PhD in Production Engineering Pontifical Catholic University of Rio de Janeiro, – PUC- Rio. Rio de Janeiro.

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