Globalization and strategies for the wine production sector in Brazil: the emerging Vale do São Francisco pole

Autores/as

  • Pedro Jorge Pereira Ramalho Professor Auxiliar da Faculdade de Ciências Aplicadas e Sociais de Petrolina
  • António João Coelho de Sousa Director do Departamento de Gestão da Universidade de Évora

DOI:

https://doi.org/10.5585/ijsm.v8i1.1623

Palabras clave:

Strategy, competitiveness, wines, Vale do São Francisco, Brazil.

Resumen

The wine production sector is going through a transition state all over the world. It is breaking up national boundaries and resulting in the adherence to a economic, strategic and political transnationality (globalization). Facing a surplus, the industry reconfigures itself.

This article, which is the result of research work that led to a Master degree dissertation, focuses on this reconfiguration. Its specific objectives are: (i) to reflect on the business competitiveness of the local (Vale do São Francisco) and national wine production sector in a global market, focusing the analysis on the identification and discussion of adjustments that are being implemented, (ii) proposing additional lines of strategic action, (iii) analyzing prospects of success in the new global competitive environment. The research adopted the comparative multiple case study method. The results highlight the existence of a strategic and competitive potential that can be translated (if the proper conditions are created – business structures and operational management aspects) into the establishment of a "competitive geographic concentration” in line with the Michael Porter's clusters for competitiveness.

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Biografía del autor/a

Pedro Jorge Pereira Ramalho, Professor Auxiliar da Faculdade de Ciências Aplicadas e Sociais de Petrolina

Mestrando em Gestão de Empresas Universidade Pública de Évora, UÉVORA, Portugal

António João Coelho de Sousa, Director do Departamento de Gestão da Universidade de Évora

Doutor em Gestão (Universidade de Évora – Portugal), Área de Interesse: Estratégia Empresarial; Sector Vitivinícola; Pequenas e Médias Empresas

Publicado

2009-09-18

Cómo citar

Ramalho, P. J. P., & de Sousa, A. J. C. (2009). Globalization and strategies for the wine production sector in Brazil: the emerging Vale do São Francisco pole. Revista Ibero-Americana De Estratégia, 8(1), 05–27. https://doi.org/10.5585/ijsm.v8i1.1623

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Sección

Articles