Condicionamiento de las diferencias individuales en la justificación de la decisión colectiva: interpretaciones de la alta dirección basadas en sus representaciones cognitivas
DOI:
https://doi.org/10.5585/riae.v20i1.18832Palabras clave:
Cognición, Racionalización, Decisión, Mapa cognitivo, Gerencia senior.Resumen
Objetivo del estudio: Investigar las diferencias en las justificaciones ofrecidas por los miembros de la alta dirección para una decisión de diversificación tomada por ellos en conjunto.
Metodología / abordaje: La investigación se configura como un estudio inductivo a partir de un análisis en profundidad de las características de una unidad de observación, enfocado a la extracción y análisis de aspectos de los modelos mentales de los gerentes, insertados en la tradición del mapeo causal ideográfico. La principal técnica para la recolección de datos fue la realización de entrevistas semiestructuradas en profundidad.
Originalidad / Relevancia: Este trabajo muestra evidencias que complementan las presentadas tradicionalmente por las metodologías cuantitativas que prevalecen en el estudio de la cognición estratégica.
Principales Resultados: Los resultados destacan que el perfil profesional de cada directivo, especialmente en cuanto a su carrera, es particularmente relevante tanto en la interpretación de sus propias racionalizaciones como en la de los demás. Aclarando cómo las funciones que cada entrevistado ocupa en la empresa evidencian un intento por parte de cada gerente de justificar la diversificación desde el punto de vista de sus propias atribuciones, indicando que la racionalización individual ya está hecha en relación a los énfasis esperados en las racionalizaciones de los demás miembros de la organización. equipo.
Aportes teórico / metodológicos: Contribuyó a la comprensión de la racionalización de la toma de decisiones, al mostrar las percepciones de cada uno de los gerentes sobre los una decisión colectiva tomada en el pasadoy al brindar una interpretación de las posibles condiciones de las diferencias individuales observadas.
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