Dimensões de competitividade na era das plataformas digitais

Adriele Aparecida Gomes de Bem; Ana Cláudia Azevedo; Nayara Gonçalves Lauriano

doi:10.5585/riae.v21i1.21475

Autores/as

Adriele Aparecida Gomes de Bem Universidade Federal de Viçosa (UFV) https://orcid.org/0000-0003-4006-8483
Ana Cláudia Azevedo Universidade Federal de Viçosa (UFV) https://orcid.org/0000-0001-8141-9265
Nayara Gonçalves Lauriano Universidade Federal de Viçosa (UFV) https://orcid.org/0000-0002-0992-9882

DOI:

https://doi.org/10.5585/riae.v21i1.21475

Palabras clave:

Ventaja competitiva, Plataformas digitales, Estrategia.

Resumen

Objetivo del estudio: Si bien tenemos una visión consolidada de las disposiciones competitivas bajo las cuales operan los enfoques tradicionales de ventaja competitiva, no tenemos una visión cohesiva de cómo esta lógica se manifiesta en un escenario basado en la tecnología y la digitalización en el que operan las plataformas digitales. Por tanto, el objetivo de este estudio es: analizar cuáles son las disposiciones competitivas imperantes en las plataformas digitales.

Metodología: este estudio exploratorio correlaciona, a través de una revisión de literatura en la base de datos Web of Science, los temas de plataformas digitales y ventaja competitiva, presentando análisis sociométricos de los datos y síntesis de las principales disposiciones competitivas en plataformas digitales.

Originalidad/Relevancia: a pesar de la reconocida inadecuación de la estrategia tradicional para explicar la competitividad del contexto de las plataformas digitales, aún existen pocos estudios dedicados a debatir el tema, nosotros contribuimos ampliando la discusión y ofreciendo visiones a este nuevo escenario.

Principales resultados: Los resultados definen ciertas diferencias entre los arreglos competitivos en torno a las empresas tradicionales y los modelos de negocio basados en plataformas. Entre los nuevos elementos identificados, se destaca el distinto enfoque en el proceso de creación de valor, la centralidad de una estructura de red, así como el uso de datos y la interacción de un conjunto más heterogéneo de participantes.

Contribuciones teóricas/metodológicas: contribuimos al debate en curso apuntando a un primer esfuerzo para alinear y consolidar las dimensiones competitivas que se presentan en las plataformas digitales, en comparación con lo que sabemos de los enfoques de tubería tradicionales. Además, al proponer una agenda de investigación, también asistimos en el desarrollo de futuros estudios.

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Biografía del autor/a

Adriele Aparecida Gomes de Bem, Universidade Federal de Viçosa (UFV)

Bacharel em Administração, mestranda em Administração, Departamento de Administração e Contabilidade da Universidade Federal de Viçosa (UFV).

Ana Cláudia Azevedo, Universidade Federal de Viçosa (UFV)

Doutora em Administração, Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo(FEA/USP). Professora Adjunta do Departamento de Administração e Contabilidade, Universidade Federal de Viçosa (UFV).

Nayara Gonçalves Lauriano, Universidade Federal de Viçosa (UFV)

Doutoranda em Administração, Departamento de Administração e Contabilidade da Universidade Federal de Viçosa (UFV).

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