Reconstruindo sonhos: estratégias de superação das falhas do empreendedor

Juliane da Costa Evangelista; Vânia Maria Jorge Nassif; Eloisa Elena Ramos Dias Shinohara

doi:10.5585/2025.27063

Autores/as

Juliane da Costa Evangelista Universidade Nove de Julho (UNINOVE), São Paulo, SP, Brazil https://orcid.org/0000-0003-0559-2757
Vânia Maria Jorge Nassif Universidade Nove de Julho (UNINOVE), São Paulo, SP, Brazil https://orcid.org/0000-0003-3601-2831
Eloisa Elena Ramos Dias Shinohara Universidade Nove de Julho (UNINOVE), São Paulo, SP, Brasil https://orcid.org/0000-0002-9303-3092

DOI:

https://doi.org/10.5585/2025.27063

Palabras clave:

empreendor, fallas, superación, afectividad, cognición

Resumen

Objetivo del Estudio: Esta investigación tiene como objetivo investigar las estrategias que utilizan los emprendedores para enfrentar los fracasos y las motivaciones para superarlos.

Metodología/Enfoque: El método utilizado es cualitativo de naturaleza descriptiva y exploratoria. La recolección de datos se realizó mediante entrevistas a 15 emprendedores brasileños de diferentes sectores económicos. Para el análisis de los datos, se adoptó el método de análisis de contenido, considerando la perspectiva de Bardin (2016).

Originalidad/Relevancia: A pesar de que la literatura sobre emprendimiento aún presenta una escasez de estudios que exploren las estrategias para enfrentar las fallas, tampoco se observan aspectos conductuales afectivos y cognitivos relacionados con el tema (Eager et al., 2019; Srinivasan, Hazarika & Nandak, 2023).

Principales Resultados: Los resultados demostraron que los emprendedores se apoyan en comportamientos afectivos y cognitivos como estrategias para enfrentar y superar las fallas.

Contribuciones Teóricas/Metodológicas: El propósito de esta investigación es contribuir a la literatura, enriqueciendo la comprensión de cómo la afectividad y la cognición influyen en el comportamiento emprendedor en las estrategias de afrontamiento de fallos, además de sugerir las razones, motivaciones y comportamientos que los ayudan a superarlos.

Contribuciones Sociales: Identificar estrategias para superar las fallas empresariales, promoviendo la resiliencia y el aprendizaje continuo, fortaleciendo la sostenibilidad de los negocios y el bienestar familiar.

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Biografía del autor/a

Juliane da Costa Evangelista, Universidade Nove de Julho (UNINOVE), São Paulo, SP, Brazil

Mestre em Administração, Professora de pós graduação e Consultora de negócios.

Vânia Maria Jorge Nassif, Universidade Nove de Julho (UNINOVE), São Paulo, SP, Brazil

Postdoctorado en Emprendimiento y Competencias Emprendedoras en FGV-SP. Doctora en Administración de Empresas por la Universidade Presbiteriana Mackenzie, Maestría en Educación por la Universidade de Ribeirão Preto y Licenciatura y Bachillerato en Psicología por FFCLRP-/USP. Investigadora visitante en Bradley University, Illinois-USA. Líder de proyectos de investigación financiados por FAPESP-SP en el área de Emprendimiento, con énfasis en Emprendimiento Femenino y Grupos Minoritarios. Becaria de Productividad en Investigación (PQ2/CNPq). Profesora del Programa de Posgrado en Administración de la Universidade Nove de Julho - UNINOVE/SP, investigadora y Líder de la línea de investigación Innovación, Emprendimiento y Negocios Sostenibles - IEN.

Eloisa Elena Ramos Dias Shinohara, Universidade Nove de Julho (UNINOVE), São Paulo, SP, Brasil

Doctora en Administración/Estrategias en las Organizaciones por UNINOVE (2022). Tesis titulada: EMPRENDEDOR 50+: BARRERAS Y ESTRATEGIAS PARA SUPERARLAS. Becaria en el programa de Apoyo a la Postgraduación de Instituciones de Educación Superior - PROsup. Maestra en Administración-Gestión de Sistemas de Salud por UNINOVE (2019). MBA en Sistemas de Salud en Administración por UNINOVE (2016). Licenciatura en Administración de Empresas por UNINOVE (2015). Profesora de educación superior en UNISAN-Centro Universitário Santa Rita (2023).

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