Lean thinking in value co-creation:

a basis for innovation in agroindustrial sector





Lean agribusiness, Value co-creation, Cooperation B2B, Lean Thinking


Objective: The goal of this paper is to identify both the opportunities and barriers to adopting Lean Thinking for value co-creation in agro-industrial services.

Design/methodology/approach: This research paper comprises a methodical review of the literature on value co-creation in agro-industrial services, with a specific focus on Lean Thinking. The authors utilized Bardin's (2011) content analysis approach to examine the resulting portfolio and derive insights into the prospects and challenges of implementing Lean Thinking in value co-creation within the agro-industrial services sector.

Findings: The opportunities and barriers for the adoption of Lean Thinking in value co-creation in agro-industrial services were identified by the authors, who also proposed ways to overcome the obstacles. In total, five opportunities and five barriers were recognized.

Originality: This study represents a novel effort in identifying the opportunities and barriers of implementing Lean Thinking in value co-creation for agro-industrial services. The findings may guide decision-making processes and strategic actions aimed at enhancing the agro-industrial market.

Practical implications: The identified opportunities and barriers can provide a foundation for guiding strategies that direct agribusiness players in making informed decisions, while also mitigating waste through collaborative efforts among multiple companies. It can also guide players towards value aggregation in their products and/or processes by promoting co-created services among players, in line with the principles of Lean Thinking.

Social implications: Efficient value co-creation in agro-industrial services can result in improved well-being, convenience, and service offerings for society. It can also add value to products through services and create more employment opportunities in the agro-industrial sector.


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Author Biographies

Andrei Bonamigo, Federal Fluminense University - UFF / University of São Paulo - USP

Department of Production Engineering

Ana Gabriela de Aquino Corrêa, Federal University – UFF / Volta Redonda (RJ)

Member of the Service Engineering Studies and Research Group (GEPES) in the Department of Production Engineering. Production Engineering Student. Address: Department of Production Engineering, School of Industrial, Metallurgical Engineering at Volta Redonda – EEIMVR, Fluminense Federal University, Vila Sta. Cecília, Volta Redonda, RJ.

George Silva Cruz de Oliveira, Fluminense Federal University – UFF/GEPES/UFF - Volta Redonda (RJ)

Member of the Service Engineering Studies and Research Group (GEPES) in the Department of Production Engineering. Production Engineering Student. Address: Department of Production Engineering, School of Industrial, Metallurgical Engineering at Volta Redonda – EEIMVR.

Pedro Vitor de Souza Correa da Silva, Fluminense Federal University – UFF / Volta Redonda (RJ)

Member of the Service Engineering Studies and Research Group (GEPES) in the Department of Production Engineering. Administration Student. Address: Department of Production Engineering, School of Industrial, Metallurgical Engineering at Volta Redonda – EEIMVR, Fluminense Federal University, Vila Sta. Cecília, Volta Redonda, RJ, Brazil.

Herlandí de Souza Andrade, University of São Paulo (USP)-GETI/USP - Lorena (SP)

Professor and Researcher at the University of São Paulo (USP). Doctor in Aeronautical and Mechanical Engineering. Researcher in the field of quality management and strategic planning, strategic and operational management, intellectual property management in a public research institute. Coordinator of the Management, Entrepreneurship, Technology, and Innovation Research Group (GETI) on USP.


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How to Cite

Bonamigo, A., Corrêa, A. G. de A., de Oliveira, G. S. C., da Silva, P. V. de S. C., & Andrade, H. de S. (2023). Lean thinking in value co-creation: : a basis for innovation in agroindustrial sector. International Journal of Innovation, 11(3), e24034. https://doi.org/10.5585/2023.24034