Lean Thinking na cocriação de valor:
uma base para a inovação no setor agroindustrial
DOI:
https://doi.org/10.5585/2023.24034Palavras-chave:
Agronegócio enxuto, Cocriação de valor, Cooperação B2B, Pensamento EnxutoResumo
Objetivo: O objetivo deste artigo é identificar oportunidades e barreiras para a adoção do Lean Thinking para a cocriação de valor em serviços agroindustriais.
Método: Este trabalho de pesquisa compreende uma revisão metódica da literatura sobre cocriação de valor em serviços agroindustriais, com foco específico no Lean Thinking. Os autores utilizaram a abordagem de análise de conteúdo de Bardin (2011) para examinar o portfólio resultante e obter insights sobre as perspectivas e desafios da implementação do Lean Thinking na cocriação de valor no setor de serviços agroindustriais.
Resultados: As oportunidades e barreiras para a adoção do pensamento Lean na cocriação de valor em serviços agroindustriais foram identificadas pelos autores, que também propuseram caminhos para superar os obstáculos. No total, foram reconhecidas cinco oportunidades e cinco barreiras.
Originalidade: Este estudo representa um esforço inovador na identificação das oportunidades e barreiras da implementação do Lean Thinking na cocriação de valor para serviços agroindustriais. Os achados podem orientar processos decisórios e ações estratégicas voltadas para o fortalecimento do mercado agroindustrial.
Implicações práticas: As oportunidades e barreiras identificadas podem fornecer uma base para orientar estratégias que direcionem os atores do agronegócio na tomada de decisões informadas, além de mitigar o desperdício por meio de esforços colaborativos entre várias empresas. Também pode orientar os players para a agregação de valor em seus produtos e/ou processos, promovendo serviços cocriados entre os players, alinhados aos princípios do Lean Thinking.
Implicações sociais: A cocriação eficiente de valor em serviços agroindustriais pode resultar em maior bem-estar, comodidade e oferta de serviços para a sociedade. Também pode agregar valor aos produtos por meio de serviços e criar mais oportunidades de emprego no setor agroindustrial.
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