Recognition of wastes from value co-creation in industrial services in startups
DOI:
https://doi.org/10.5585/iji.v10i3.21130Keywords:
Value co-creation barriers, Industrial services, Wastes in industrial services, Performance improvement.Abstract
Objective of the study: This study aims to identify the wastes from the value co-creation in industrial services in the startups context. In addition, through the dynamic systems approach, to analyze the interaction among the wastes in the startups' value co-creation.
Design/methodology/approach: First, we conducted a systematic literature review based on the Systematic Search Flow method (SSF) and the content analysis following Bardin (2011), then, through the dynamic systems approach, this step, we verify the interaction and behavior among these wastes in the value co-creation context.
Findings: Based on the finds, we recognized six wastes from the value co-creation in startups. We evidenced that waste "Personal Characteristics" was pointed was the greatest impact on co-creation concerning other wastes.
Originality: This is the first paper that recognizes and behavior evaluates the wastes from value cocreation in industrial service based on the dynamic of systems approach for the startups.
Research limitations/implications: The wastes recognized were based on current literature. An empirical test can be a way to identify other wastes and evaluation these finds in the practice.
Practical implications: The listed wastes can serve as a basis to guide strategies for mitigating or eliminating these losses in the value co-creation process in startups. In addition, directing players in decision-making anticipated way from different perspectives to improve collaboration among multiple companies without wastes.
Social implications: Once the value cocreation process is more efficient, the societal can receive more benefits and enhance well-being, through services new or services improved offerings for society via startups.
Downloads
References
Aarikka-Stenroos, L., & Jaakkola, E. (2012). Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem-solving process. Industrial marketing management, 41: 15-26. http://dx.doi.org/10.1016/j.indmarman.2011.11.008
Abosag, I., Yen, D. A., & Barnes, B. R. (2016). What is dark about the dark-side of business relationships?. Industrial Marketing Management: 55, 5-9. http://dx.doi.org/10.1016/j.indmarman.2016.02.008
Agarwal, R., & Selen, W. (2011). Multi‐dimensional nature of service innovation: Operationalisation of the elevated service offerings construct in collaborative service organisations. International Journal of Operations & Production Management? 31: 1164-1192. http://dx.doi.org/10.1108/01443571111178484
Ali-Marttila, M., Marttonen-Arola, S., Kärri, T., Pekkarinen, O. & Saunila, M. (2017). Understand what your maintenance service partners value. Journal of quality in maintenance engineering, 23:144-164. http://dx.doi.org/10.1108/JQME-08-2016-0035
Andrade, H. S., Chagas Jr., M. F., Soto Urbina, L. M., Silva, M. B. (2017). Application of a Process Model for the Management of Intellectual Property in a Technology Licensing Office from a Brazilian Research Center. International Journal of Innovation, 5: 1-19. https://doi.org/10.5585/iji.v5i3.206
Andrade, H. S., Soto Urbina, L. M., Gomes, J., Follador, A. O. N., Chimendes, V. C. G., Follador, R. C. (2016). The Management of Intellectual Property in the Technology License Office in an Open Innovation Environment: The Context of a Scientific and Technological Institution in Brazil. In: Portland International Conference on Management of Engineering and Technology (PICMET), Proceedings of PICMET '16: Technology Management for Social Innovation, 1630-1637.
Bardin, L. (2011), Análise de conteúdo. 3. reimp. Lisboa: Edições, 70.
Blank, S. (2013), Why the lean startup changes everything, Harvard Business Review, 5: 63-72.
Bolton, R. & Saxena-Iyer, S. (2009). Interactive services: a framework, synthesis and research directions. Journal of interactive marketing, 23: 91-104. http://dx.doi.org/10.1016/j.intmar.2008.11.002
Bonamigo, A. (2017). A management model for dairy production based on the ecosystem business concept. Doutorado, Universidade Federal de Santa Catarina, UFSC.
Bonamigo, A. & Frech, C.G., (2020), Industry 4.0 in services: challenges and opportunities for value co-creation. Journal of Services Marketing, 35: 412-427. https://doi.org/10.1108/JSM-02-2020-0073
Braun, E. L., Pereira, G. M., Sellitto, M. A. & Borchardt, M. (2017). Value co-creation in maintenance services: case study in the mechanical industry. Business Process Management Journal, 23: 984-999. https://doi.org/10.1108/BPMJ-09-2014-0090
Breidbach, C. F. & Maglio, P. P. (2016). Technology-enabled value co-creation: An empirical analysis of actors, resources, and practices. Industrial Marketing Management, 56: 73-85. http://dx.doi.org/10.1016%2Fj.indmarman.2016.03.011
Callister, R. R., & Wall, J. A., Jr. (2001). Conflict across organizational boundaries: Managedcare organizations versus health care providers". Journal of Applied Psychology, 86: 754–763. https://psycnet.apa.org/doi/10.1037/0021-9010.86.4.754
Cavallo, A., Ghezzi, A. & Guzman, B.V.R. (2019), Driving internationalization through business model innovation, Multinational Business Review, 28: 201-220. https://doi.org/10.1108/MBR-11-2018-0087
Chowdhury, I. N., Gruber, T. & Zolkiewski, J. (2016). Every cloud has a silver lining — Exploring the dark side of value co-creation in B2B service networks. Industrial Marketing Management, 55: 97-109. https://doi.org/10.1016/j.indmarman.2016.02.016
D’antonio, G. & Chiabert, P. (2018). How to Manage People Underutilization in an Industry 4.0 Environment?" IFIP International Conference on Product Lifecycle Management, Springer, 455-464. https://doi.org/10.1007/978-3-030-01614-2_42
Ferenhof, H. A. & Fernandes, R. F. (2016). "Desmistificando a revisão de literatura como base para redação científica: Método SSF". Revista ACB, 21: 550-563.
Frow, P., Mccoll-Kennedy, J. R., Hilton, T., Davidson, A., Payne, A. & Brozovic, D. (2014). Value propositions: A service ecosystems perspective. Marketing Theory, 14: 327-351. https://doi.org/10.1177%2F1470593114534346
Gitzel, R., Schmitz, B., Fromm, H., Isaksson, A. & Setzer, T. (2016). Industrial services as a research discipline. Enterprise Modelling and Information Systems Architectures-An International Journal, 4: 1-22. https://doi.org/10.18417/emisa.11.4
Fernando, J. T. & Las Casas, A. L. (2018). A cocriação de valor aplicada ao mercado industrial: estudo de caso na empresa kerry do brasil. Revista de Administração Unimep, 16: 102-120. http://dx.doi.org/10.15600/rau.v16i1.1295
Fierro, J.J.C. & Pérez, L., 2018. Value creation and appropriation in asymmetric alliances: the case of tech startups. M@ n@ gement, 21: 534-573. https://doi.org/10.3917/mana.211.0534
Goldratt, E. M., & Cox, J. (2016). The goal: a process of ongoing improvement. Routledge.
Ghezzi, A. (2020), How entrepreneurs make sense of lean startup approaches: Business models as cognitive lenses to generate fast and frugal heuristics, Technological Forecasting and Social Change,161: 120324. http://dx.doi.org/10.1016/j.techfore.2020.120324
Ghezzi, A. & Cavallo, A. (2020), Agile business model innovation in digital entrepreneurship: lean startup approaches, Journal of Business Research, 110: 519-537. https://doi.org/10.1016/j.jbusres.2018.06.013
Grönroos, C. & Voima, P. (2013). Critical service logic: making sense of value creation and co-creation. Journal of the academy of marketing science, 41: 133-150. http://dx.doi.org/10.1007/s11747-012-0308-3
Heidenreich, S., Wittkowski, K., Handrich, M. & Falk, T. (2015). The dark side of customer co-creation: exploring the consequences of failed co-created services. Journal of the Academy of Marketing Science, 43: 279-296. https://doi.org/10.1007/s11747-014-0387-4
Jaakkola, E. & Hakanen, T. (2013). Value co-creation in solution networks". Industrial Marketing Management, 42: 47-58. http://dx.doi.org/10.1016/j.indmarman.2012.11.005
Jaakkola, E. & Hallin, A. (2018). Organizational structures for new service development". Journal of Product Innovation Management 35: 280-297. https://doi.org/10.1111/jpim.12399
Jesson, J., Matheson, L. Lacey, F. M. (2011). Doing your literature review: Traditional and systematic techniques, Sage. http://dx.doi.org/10.1080/09500790.2011.581509
Koskela-Huotari, K., Edvardsson, B., Jonas, J. M., Sörhammar, D. and Witell, L. (2016). Innovation in service ecosystems—Breaking, making, and maintaining institutionalized rules of resource integration. Journal of Business Research, 69: 2964-2971. https://doi.org/10.1016/j.jbusres.2016.02.029
Krishna, A., Agrawal, A. and Choudhary, A., (2016), December. Predicting the outcome of startups: less failure, more success. In 2016 IEEE 16th International Conference on Data Mining Workshops (ICDMW) (pp. 798-805). IEEE. https://doi.org/10.1109/ICDMW.2016.0118
Letaifa, S. B., Edvardsson, B. & Tronvoll, B. (2016). The role of social platforms in transforming service ecosystems. Journal of Business Research, 69: 1933-1938. https://doi.org/10.1016/j.jbusres.2015.10.083
Lusch, R. F., Vargo, S. L. & Gustafsson, A. (2016). Fostering a trans-disciplinary perspective of service ecosystems". Journal of Business Research, 69: 2957-2963. https://doi.org/10.1016/j.jbusres.2016.02.028
Maglio, P. P. and SPOHRER, J. (2008). Fundamentals of service science. Journal of the academy of marketing science, 36: 18-20. https://doi.org/10.1007/s11747-007-0058-9
Moore, J. F. (1996). The death of competition: leadership and strategy in the age of business ecosystems, HarperCollins Publishers.
Oertzen, A.-S., Odekerken-Schröder, G., Brax, S. A. & Mager, B. (2018). Co-creating services—conceptual clarification, forms and outcomes. Journal of Service Management, 29: 641–679. https://doi.org/10.1108/JOSM-03-2017-0067
Panesar, S. S. & Markeset, T. (2008). Development of a framework for industrial service innovation management and coordination. Journal of Quality in Maintenance Engineering, 14: 177-193. https://doi.org/10.1108/13552510810877674
Priya Datta, P. & Roy, R. (2011). Operations strategy for the effective delivery of integrated industrial product-service offerings: two exploratory defense industry case studies. International Journal of Operations & Production Management, 31: 579-603.
Pullen, A., De Weerd-Nederhof, P., Groen, A., Song, M. & Fisscher, O. (2009), Successful patterns of internal SME characteristics leading to high overall innovation performance, Creativity and Innovation Management, 18: 209-223. https://doi.org/10.1111/j.1467-8691.2009.00530.x
Ramaswamy, V. (2011). It's about human experiences… and beyond, to co-creation. Industrial Marketing Management, 40: 195-196. http://dx.doi.org/10.1016/j.indmarman.2010.06.030
Ramaswamy, V. & Ozcan, K. (2014). The co-creation paradigm, Stanford University Press.
Rashwan, W.; Abo-Hamad, W. & Arisha, A. (2015). A System Dynamic View Of The Acute Bed Blockage Problem In The Irish Healthcare System. European Journal Of Operational Research, 247: 276-293. https://doi.org/10.1016/j.ejor.2015.05.043
Rexfelt, O., Almefelt, L., Zackrisson, D., Hallman, T., Malmqvist, J. & Karlsson, M. (2011). A proposal for a structured approach for cross-company teamwork: a case study of involving the customer in service innovation. Research in engineering design, 22: 153-171. http://dx.doi.org/10.1007/s00163-011-0104-y
Sterman, J. D. (2020). Business dynamics: systems thinking and modeling for a complex world.
Vargo, S. L. & Akaka, M. A. (2012). Value cocreation and service systems (re) formation: A service ecosystems view". Service Science, 4: 207-217. http://dx.doi.org/10.1287/serv.1120.0019
Vargo, S. L. Lusch, R. F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of marketing Science,36: 1-10. https://doi.org/10.1007/s11747-007-0069-6
Wahab, A. N. A., Mukhtar, M. & Sulaiman, R. (2013). A conceptual model of lean manufacturing dimensions. Procedia Technology, 11: 292-1298. : https://doi.org/10.1016/j.protcy.2013.12.327
Waseem, D., Biggemann, S. & Garry, T., (2020), An exploration of the drivers of employee motivation to facilitate value co-creation. Journal of Services Marketing: Vol. ahead-of-print. http://dx.doi.org/10.1108/JSM-11-2019-0458
West, S., Gaiardelli, P., Resta, B. & Kujawski, D. (2018). Co-creation of value in Product-Service Systems through transforming data into knowledge. IFAC-PapersOnLine. 51: 1323-1328. https://doi.org/10.1016/j.ifacol.2018.08.349
Womack, J. & Jones, D. (2003), Lean Thinking: Banish Waste and Create Wealth in Your Corporation. Free Press, Rockland, Me, USA.
Wolfson, A. (2016), Sustainable service, Business Expert Press.
Zott, C., & Amit, R. (2008), The fit between product market strategy and business model: implications for firm performance, Strategic Management Journal, 29: 1-26. https://doi.org/10.1002/smj.642
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 International Journal of Innovation
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
The author(s) authorize the publication of the article in the journal.
The author(s) ensure that the contribution is original and unpublished and is not being evaluated in other journal(s).
The journal is not responsible for the opinions, ideas and concepts expressed in the texts because they are the sole responsibility of the author(s).
The publishers reserve the right to make adjustments and textual adaptation to the norms of APA.
Authors retain copyright and grant the journal right of first publication, with the work after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access) at http://opcit.eprints.org/oacitation-biblio.html
Authors are able to use ORCID is a system of identification for authors. An ORCID identifier is unique to an individual and acts as a persistent digital identifier to ensure that authors (particularly those with relatively common names) can be distinguished and their work properly attributed.
