The success of e-commerce startups: an empirical study in Vietnam
DOI:
https://doi.org/10.5585/iji.v9i3.20233Keywords:
E-commerce, Startups, Entrepreneur, Success, Founder, E-service.Abstract
Objective of the study: Although many e-commerce startups have been established in recent years, there is a high rate of business failure in start-up community. In addition, e-commerce in Vietnam is still at a beginning stage with many potentials and risks. The research aims to find impact factors which lead to the success of e-commerce startups in Vietnam.
Methodology/approach: The qualitative method was applied to identify appropriate measurement scales. Then, the quantitative questionnaire survey was leveraged to test the research framework based on data from local e-commerce startups.
Originality/Relevance: This research focuses on evaluating the impact of founder factors, e-service factors, and external factors on the success of startups in Vietnam.
Main results: Research findings show that four factors have significant contribution to e-commerce startups’ success including risk-taking propensity, achievement orientation, reliability of e-service quality, and e-networking. Among the four, risk-taking propensity is the most contributed factor in e-commerce startups’ success.
Theoretical/methodological contributions: The study helps to test the measurement scales and contributes an empirical study regarding to the success of startups in a developing country like Vietnam.
Social/management contributions: Managerial implications for e-commerce incubators, entrepreneurs, and government are also recommended to improve the success rate of e-commerce startups in Vietnam.
Downloads
References
Australian Embassy. (2019). Vietnam’s Innovation Ecosystem 2019. Retrieved from: http://austrade.gov.au/Vietnam
Blank, S. & Dorf, B. (2012). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company. K & S Ranch Publisher. ISBN-10: 0984999302.
Bobbitt, L. M., & Dabholkar, P. A. (2001). Integrating attitudinal theories to understand and predict the use of technology-based self-service: the internet as an illustration. International Journal of Service Industry Management, 12 (5), 423–450. http://dx.doi.org/10.1108/EUM0000000006092
Chakraborty, S. & Tyagi, P. (2020). E Commerce for Entrepreneurs: Launch your E-commerce startup with strong technology and digital marketing. BPB Publications. ISBN-10: 9389898404.
Chen, L., Haney, S., Pandzik, A., Spigarelli, J., & Jesseman, C. (2003). Small business internet commerce: a case study. Information Resources Management Journal, 16 (3), 17. http://dx.doi.org/10.4018/irmj.2003070102
Choshin, M., & Ghaffari, A. (2017). An investigation of the impact of effective factors on the success of e-commerce in small- and medium-sized companies. Computers in Human Behavior, 66, 67–74. https://doi.org/10.1016/j.chb.2016.09.026
Dessyana, A. & Riyanti, P.B.D. (2017). The Influence of Innovation and Entrepreneurial Self-Efficacy to Digital Startup Success. International Research Journal of Business Studies, 10 (1), 57-68. https://doi.org/10.21632/irjbs.10.1.57-68
Jones, S. & Tynan, M. (2021). 7 Entrepreneurial Leadership Workouts: A Guide to Developing Entrepreneurial Leadership in Teams. Anthem Press. ISBN:9781839981852.
Fisher, R., Maritz, A., & Lobo, A. (2014). Evaluating entrepreneurs’ perception of success: Development of a measurement scale. International Journal of Entrepreneurial Behavior & Research, 20 (5), 478–492. https://doi.org/10.1108/IJEBR-10-2013-0157
GEM. (2017). Vietnam Startup Index Report. Thanh Nien publisher. Retrieved from: https://www.gemconsortium.org/report/gem-vietnam-20172018-report-executive-summary
GEM. (2020). GEM 2020/2021 Global Report. Global Entrepreneurship Research Association. Retrieved from: https://www.gemconsortium.org/report/gem-20202021-global-report
Groenewegen, G. & De Langen, F. (2012). Critical Success Factors of the Survival of Start-Ups with a Radical Innovation. Journal of Applied Economics and Business Research JAEBR, 2(3), 155–171. Retrieved from: http://www.aebrjournal.org/uploads/6/6/2/2/6622240/4makalecriticalsuccessfactorsofthesurvivalofstart.pdf
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate data analysis (7. Ed., Pearson new internet. Ed). Harlow: Pearson. ISBN-10: 0138132631.
Kerr, S.B, Kerr, W.R, & Xu, T. (2017). Personality Traits of Entrepreneurs: A Review of Recent Literature, Working paper of Harvard Business School. Retrieved from: https://www.hbs.edu/ris/Publication%20Files/18-047_b0074a64-5428-479b-8c83-16f2a0e97eb6.pdf
Kuratko, D. F., & Hodgetts, R. M. (2004). Entrepreneurship: Theory, Process, and Practice. Mason, OH: South-Western Publishers (6th Edition). ISBN-10: 0324258267.
Llewellyn, D. J., & Wilson, K. M. (2003). The controversial role of personality traits in entrepreneurial psychology. Education+ Training, 45 (6), 341–345. https://doi.org/10.1108/00400910310495996
Macko, A. & Tyszka, T. (2009). Entrepreneurship and Risk Taking. Applied Psychology: An International Review, 58 (3), 469–487. https://doi.org/10.1111/j.1464-0597.2009.00402.x
Nguyen, P. C. (2010). Study international e-commerce models and lesson learnt for Vietnam. Ha Noi: FTU.
Pallant, J. (2005). SPSS survival manual: a step by step guide to data analysis using SPSS for Windows (Version 12). Crows Nest, NSW, Australia: Allen & Unwin. ISBN-10: 0335223664.
Pham, Q.T. (2017). A Knowledge Management Approach for Ensuring the Success of IT Industries in Vietnam. New York: Nova Science Publishers. ISBN: 9781536128734.
Pham, Q.T., Dang, N.M, & Nguyen, D. T. (2020). Factors Affecting on the Digital Piracy Behavior: An Empirical Study in Vietnam. Journal of Theoretical and Applied Electronic Commerce Research, 15 (2), 122-135. https://doi.org/10.4067/S0718-18762020000200108
Pham, Q.T., Tran, X.P., Misra, S., Maskeliūnas, R., & Damaševičius, R. (2018). Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam. Sustainability, 10, 156, https://doi.org/10.3390/su10010156
Quaddus, M., & Achjari, D. (2005). A model for electronic commerce success. Telecommunications Policy, 29 (2–3), 127–152. https://doi.org/10.1016/j.telpol.2004.11.009
Reynolds, P. D., Bygrave, W. D., Autio, E., Larry, W. C., & Hay, M. (2002). Global Entrepreneurship Monitor: 2002 Executive Report. Babson College, Ewing Marion Kauffman Foundation, and London Business School. Retrieved from: http://www.esbri.se/gemglobalreport_2002.pdf
Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business. ISBN-10: 9780307887894
Santos, J. (2003). E-service quality: a model of virtual service quality dimensions. Managing Service Quality: An International Journal, 13 (3), 233–246. https://doi.org/10.1108/09604520310476490
Santos, E. A., & Torkomian, A. L. V. (2021). Characteristics of the digital entrepreneur: a multicase study in startups. International Journal of Innovation - IJI, 9(2), 219-238. https://doi.org/10.5585/iji.v9i2.18562
Sebora, T. C., Lee, S. M., & Sukasame, N. (2009). Critical success factors for e-commerce entrepreneurship: an empirical study of Thailand. Small Business Economics, 32 (3), 303–316. https://doi.org/10.1007/s11187-007-9091-9
Sung, T. K. (2006). E-commerce critical success factors: East vs. West. Technological Forecasting and Social Change, 73 (9), 1161–1177. https://doi.org/10.1016/j.techfore.2004.09.002
Tabachnick, B., & Fidell, L. (2007). Multivariate analysis of variance and covariance. Using Multivariate Statistics, 3, 402–407. ISBN 9780134790541
Thornton, J., & Marche, S. (2003). Sorting through the dot bomb rubble: how did the high-profile e-tailers fail? International Journal of Information Management, 23 (2), 121–138. https://doi.org/10.1016/S0268-4012(02)00104-4
Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.-P., Turban, D.C. (2018). Electronic Commerce: A Managerial and Social Networks Perspective, 9th Edition. Springer. https://doi.org/10.1007/978-3-319-10091-3
Van Riel, A., Semeijn, J., & Janssen, W. (2003). E-service quality expectations: a case study. Total Quality Management & Business Excellence, 14 (4), 437–450. https://doi.org/10.1080/1478336032000047255
Zeithaml, V. A. (2002). Service excellence in electronic channels. Managing Service Quality: An International Journal, 12 (3), 135–139. https://doi.org/10.1108/09604520210429187
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 International Journal of Innovation
![Creative Commons License](http://i.creativecommons.org/l/by-nc-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
The author(s) authorize the publication of the article in the journal.
The author(s) ensure that the contribution is original and unpublished and is not being evaluated in other journal(s).
The journal is not responsible for the opinions, ideas and concepts expressed in the texts because they are the sole responsibility of the author(s).
The publishers reserve the right to make adjustments and textual adaptation to the norms of APA.
Authors retain copyright and grant the journal right of first publication, with the work after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access) at http://opcit.eprints.org/oacitation-biblio.html
Authors are able to use ORCID is a system of identification for authors. An ORCID identifier is unique to an individual and acts as a persistent digital identifier to ensure that authors (particularly those with relatively common names) can be distinguished and their work properly attributed.