Web 2.0 as a new channel for innovation diffusion:  The case study of renewable energy products

Rim Gharbi Mrabet

doi:10.5585/iji.v4i2.100

Web 2.0 as a new channel for innovation diffusion: The case study of renewable energy products

Autores/as

Rim Gharbi Mrabet University of Montpellier

DOI:

https://doi.org/10.5585/iji.v4i2.100

Palabras clave:

Renewable energy products diffusion, web 2.0, innovation diffusion, renewable energy communication

Resumen

Nowadays, social web and social media are considered as new communication’ channels that enable the diffusion of new products and innovations, such as: renewable energy products. In addition, renewable energies become the new alternative source of energy that insures environmental benefits, economic returns and social welfare.Hence, we will focus in this study on the impact of the use of web 2.0 and social networks in the diffusion of renewable energy products.

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Biografía del autor/a

Rim Gharbi Mrabet, University of Montpellier

University teacher and researcher at Montpellier Research of Management & ECSTRA laboratory - HEC Carthage

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PDF/english (English)

Publicado

2016-06-09

Cómo citar

Mrabet, R. G. (2016). Web 2.0 as a new channel for innovation diffusion: The case study of renewable energy products. International Journal of Innovation – IJI, 4(2), 01–10. https://doi.org/10.5585/iji.v4i2.100