Ecosistema regional de innovación como facilitador de la transformación digital: evidencias de Pacto Alegre (Brasil)
DOI:
https://doi.org/10.5585/2024.25143Palabras clave:
ecosistemas, transformación digital, conocimiento, Covid-19, cuádruple hélice.Resumen
Objetivo: El estudio tiene como objetivo analizar la percepción de los actores de la cuádruple hélice de un ecosistema de innovación regional respecto de sus contribuciones a la transformación digital de las empresas.
Metodología/enfoque: Se realizaron entrevistas en profundidad con actores clave del Pacto Alegre y con empresas activas en el ecosistema, así como un análisis documental de sus proyectos centrados en el tema de la transformación digital.
Originalidad/valor: El estudio contribuye al mostrar que los ecosistemas regionales pueden actuar como facilitadores en el proceso de transformación digital de las empresas, corroborando la discusión que apunta a la necesidad de integrar estos dos temas.
Resultados: Las empresas tradicionales se encuentran en una fase inicial de transformación digital, y la pandemia del Covid-19 se consideró un factor acelerador de este proceso, obligando a los empresarios a adoptar tecnologías digitales en sus negocios. A tal fin, el ecosistema proporciona un entorno propicio para el intercambio de conocimientos, las relaciones interorganizacionales y el aprendizaje por parte de las empresas, permitiéndoles reducir la distancia que las separa de la transformación digital. A través de sus proyectos, Pacto Alegre ha generado impactos directos e indirectos para la transformación digital de las empresas.
Aportaciones teóricas/metodológicas: El artículo proporciona un marco analítico que vincula los temas de transformación digital y ecosistemas regionales, y contiene un estudio empírico de su aplicación en el contexto de un país emergente con enfoque en empresas de baja tecnología.
Aportaciones sociales/gerenciales: Las implicaciones prácticas de este estudio proporcionan elementos para organizar y mejorar las acciones de Pacto Alegre como facilitador de la transformación digital, así como una base para diferentes ecosistemas.
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Derechos de autor 2024 Leonardo Caliari, Camila Coletto, Roberto dos Santos Donato, Fernanda Maciel Reichert, Daniela Callegaro de Menezes
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