Ecossistema regional de inovação como facilitador da transformação digital: evidências do Pacto Alegre (Brasil)
DOI:
https://doi.org/10.5585/2024.25143Palavras-chave:
ecossistemas, transformação digital, conhecimento, Covid-19, quádrupla hélice.Resumo
Objetivo: O estudo tem como objetivo analisar a percepção dos atores da quádrupla hélice de um ecossistema regional de inovação quanto às suas contribuições para a transformação digital das empresas.
Metodologia/abordagem: Foram realizadas entrevistas em profundidade com atores-chave do Pacto Alegre e com empresas atuantes no ecossistema, bem como análise documental dos seus projetos com foco no tema transformação digital.
Originalidade/valor: O estudo contribui ao evidenciar que ecossistemas regionais podem atuar como facilitadores no processo de transformação digital das empresas, corroborando com a discussão que aponta a necessidade de integração dessas duas temáticas.
Resultados: As empresas tradicionais encontram-se em estágio inicial de transformação digital, sendo que a pandemia de Covid-19 foi considerada um fator acelerador nesse processo, obrigando os empresários a adotarem tecnologias digitais ao seu negócio. Para tanto, o ecossistema proporciona um ambiente propício às trocas de conhecimento, às relações interorganizacionais, e à aprendizagem por parte das empresas, possibilitando a estas reduzir a distância para a transformação digital. A partir de seus projetos, o Pacto Alegre tem gerado impactos diretos e indiretos para a transformação digital empresarial.
Contribuições teóricas/metodológicas: O artigo fornece uma estrutura analítica que vincula os temas de transformação digital e ecossistemas regionais, e contém um estudo empírico de sua aplicação no contexto de um país emergente e com foco em empresas de baixa tecnologia.
Contribuições sociais/gerenciais: As implicações práticas do presente estudo fornecem elementos para organizar e aprimorar as ações da Pacto Alegre como facilitadora da transformação digital, bem como uma base para diferentes ecossistemas.
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Copyright (c) 2024 Leonardo Caliari, Camila Coletto, Roberto dos Santos Donato, Fernanda Maciel Reichert, Daniela Callegaro de Menezes
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