Effective factors on the development of digital entrepreneurship

Elnaz Kharazmi; Maryam Mokhtari Dinani; Najaf Aghaei

doi:10.5585/2024.26726

Autores

Elnaz Kharazmi Alzahra University / Tehran, Iran https://orcid.org/0009-0000-5595-7932
Maryam Mokhtari Dinani Alzahra University / Tehran, Iran https://orcid.org/0000-0003-0621-2760
Najaf Aghaei Kharazmi University / Tehran, Iran https://orcid.org/0000-0003-1429-4647

DOI:

https://doi.org/10.5585/2024.26726

Palavras-chave:

empreendedorismo, empreendedorismo digital, desenvolvimento, negócios, esportes.

Resumo

do empreendedorismo digital.

Metodologia: A população estatística desta pesquisa incluiu empreendedores digitais do esporte e especialistas em gestão esportiva, entre os quais 20 pessoas foram selecionadas por amostragem intencional para entrevistas em profundidade até alcançar a saturação teórica. O método de análise temática foi utilizado para a análise dos dados.

Originalidade/relevância: O empreendedorismo digital é um campo emergente no esporte. Portanto, os fatores efetivos no desenvolvimento do empreendedorismo digital no esporte não foram considerados como um modelo abrangente e completo.

Principais resultados: Um total de 199 códigos iniciais foram extraídos, após os quais 54 temas preliminares, 10 subtemas, 8 temas principais e 3 categorias principais foram formados. Finalmente, as categorias foram agrupadas em 3 categorias principais, incluindo fatores de contexto, estruturais e de conteúdo.

Contribuições teóricas/metodológicas: A conscientização sobre os fatores efetivos no empreendedorismo digital no esporte pode contribuir para o crescimento e desenvolvimento deste campo. Este trabalho busca oferecer uma expressão mais profunda sobre este importante campo.

Contribuições sociais/gerenciais: Com base nos resultados da pesquisa, sugere-se que, em um primeiro passo, sejam oferecidos cursos de formação especializados e atualizados em empreendedorismo digital e, nos próximos passos, seja formado um sistema sindical específico para os empreendedores esportivos, a fim de regulamentar a relação entre o setor privado e o governo no campo do empreendedorismo esportivo.

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Biografia do Autor

Elnaz Kharazmi, Alzahra University / Tehran, Iran

MSc graduated of sport management. Her research interests include sport entrepreneurship and sport management. Department of sport management, faculty of sport sciences, Alzahra university, Tehran, Iran

Maryam Mokhtari Dinani, Alzahra University / Tehran, Iran

Associate professor of sport management. Her research interests include sport entrepreneurship, innovation, and social issues. Department of sport management, faculty of sport sciences, Alzahra university, Tehran, Iran

Najaf Aghaei, Kharazmi University / Tehran, Iran

Associate professor of sports management. His published research focuses on sport entrepreneurship, innovation, leisure, social issues, sports consumption, and sports marketing. Department of sports management, faculty of sports sciences, Kharazmi university, Tehran, Iran

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