Factores efectivos en el desarrollo del emprendimiento digital
DOI:
https://doi.org/10.5585/2024.26726Palabras clave:
emprendimiento, emprendimiento digital, desarrollo, negocios, deportes.Resumen
Objetivo del estudio: El propósito de esta investigación es estudiar los factores efectivos en el desarrollo del emprendimiento digital.
Metodología: La población estadística de esta investigación incluyó a emprendedores digitales deportivos y expertos en gestión deportiva, entre los cuales se seleccionaron 20 personas mediante un muestreo intencional para entrevistas en profundidad hasta alcanzar la saturación teórica. Para el análisis de los datos se utilizó el método de análisis temático.
Originalidad/relevancia: El emprendimiento digital es un campo emergente en el deporte. Por lo tanto, los factores efectivos en el desarrollo del emprendimiento digital en el deporte no han sido considerados como un modelo integral y completo.
Principales resultados: Se extrajeron un total de 199 códigos iniciales, tras lo cual se formaron 54 temas preliminares, 10 subtemas, 8 temas principales y 3 categorías principales. Finalmente, las categorías se agruparon en 3 categorías principales, que incluyen factores de contexto, estructurales y de contenido.
Contribuciones teóricas/metodológicas: La comprensión de los factores efectivos en el emprendimiento digital en el deporte puede contribuir al crecimiento y desarrollo de este campo. Este trabajo busca ofrecer una expresión más profunda sobre este importante campo.
Contribuciones sociales/gerenciales: Basándose en los hallazgos de la investigación, se sugiere que, en un primer paso, se ofrezcan cursos de formación especializados y actualizados sobre emprendimiento digital y, en los pasos siguientes, se forme un sistema sindical específico para los emprendedores deportivos para regular la relación entre el sector privado y el gobierno en el ámbito del emprendimiento deportivo.
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