TRANSFORMAÇÃO DIGITAL: proposta de modelo teórico-analítico para geração de valor

Bruna Xavier de Oliveira; Frederico Cesar Mafra Pereira; Waldiane de Ávila Fialho

doi:10.5585/2023.23451

Authors

Bruna Xavier de Oliveira Federal University of Minas Gerais (UFMG) / Belo Horizonte (MG) http://orcid.org/0000-0002-5131-3280
Frederico Cesar Mafra Pereira Adjunct Professor at the School of Information Science (ECI) at UFMG, and Permanent Professor at the Graduate Program in Knowledge Management & Organization (PPG-GOC) at UFMG https://orcid.org/0000-0002-1971-8069
Waldiane de Ávila Fialho Pontifical Catholic University of Minas Gerais, PUC Minas - Belo Horizonte (MG) https://orcid.org/0000-0002-0597-2074

DOI:

https://doi.org/10.5585/2023.23451

Keywords:

Digital Transformation, Digital Transformation Strategy Domains, Value Generation, Theoretical-Analytical Model for Digital Transformation.

Abstract

Purpose of the study: the objective of the study was to identify the main strategic domains and their characteristics that enable the proposition of a theoretical-analytical model for implementation and analysis of Digital Transformation (DT) in organizations.

Relevance/originality: proposition of a theoretical-analytical model for implementing and analyzing Digital Transformation (DT) in organizations, based on the 'state of the art' of the topic (national and international literature from 2017 to 2021), composed of eight strategy domains (or dimensions).

Methodology/approach: systematic Literature Review, using the Scopus and Web of Science databases as a source of consultation and data collection, between 2017 and 2021, whose selection was based on reading the titles and abstracts of 296 articles, 26 of which were selected for this work.

Main results: identification of the main strategy domains inherent to DT and its characteristics - customers, data, competition, innovation, value generation, competencies, culture, and agility, which enabled the structuring and proposition of a theoretical-analytical model for implementation and analysis of (DT) in organizations.

Theoretical/methodological contributions: from a theoretical-academic point of view, by extending investigative and analytical research on the topic of Digital Transformation into the interdisciplinary and multidisciplinary field of Information Science, Business Administration, and Computing, and the consequent generation of new knowledge for such fields.

Social/management contributions: from the organizational point of view, by proposing a framework that is not only theoretical, but also applied, allowing the implementation and analysis of DT, and its consequent generation of value for the various types and levels of users, besides the business itself.

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Author Biographies

Bruna Xavier de Oliveira, Federal University of Minas Gerais (UFMG) / Belo Horizonte (MG)

Master in Knowledge Management & Organization by PPG-GOC/UFMG (2023). Specialist in Process Management from Fundação Getúlio Vargas (2016), specialist in Automotive Strategy from the Pontifical Catholic University of Minas Gerais (2013), graduated in Public Relations from the Pontifical Catholic University of Minas Gerais (2009).

Frederico Cesar Mafra Pereira, Adjunct Professor at the School of Information Science (ECI) at UFMG, and Permanent Professor at the Graduate Program in Knowledge Management & Organization (PPG-GOC) at UFMG

Doctor and Master in Information Science from the School of Information Science (ECI) of UFMG, Bachelor in Economic Sciences from FACE-UFMG, and Specialist in Strategic Marketing Management from CEPEAD-UFMG. Educator for 21 years, currently as Adjunct Professor at the Federal University of Minas Gerais, at the School of Information Science, Department of Information Technology and Management (DTGI), and as Permanent Professor of the Graduate Program in Knowledge Management & Organization from the Federal University of Minas Gerais, in the research line Management & Information and Communication Technology (GETIC). Researcher on Information and Knowledge Management, Competitive Intelligence, Digital Transformation, Innovation Management and Strategy. It has 53 completed orientations (32 Master's dissertations, 20 completion of course work in Specialization and 1 completion of course work in Graduation), in addition to 2 Research Projects with the support of PRPq UFMG and FAPEMIG (scholarships for undergraduates). Leader of the Research Group "IKI - Information, Knowledge & Innovation", at CNPq. Mentor and speaker, and Member of the Editorial Review Board of The Bottom Line Journal of Emerald

Waldiane de Ávila Fialho, Pontifical Catholic University of Minas Gerais, PUC Minas - Belo Horizonte (MG)

PhD in Business Administration from the Pontifical Catholic University of Minas Gerais (2017-2020), Strategy and Marketing research line with a doctoral internship at the Fernando Pessoa University (Porto - Portugal). Master in Visual Arts from the School of Fine Arts at the Federal University of Minas Gerais (2002). Specialist in New Technologies in Communication and graduated in Social Communication - Publicity and Propaganda by Fafi-BH (today Uni-BH), (1996 and 1995, respectively). She has 30 years of experience in the academic area, in the following institutions of higher education: Centro Universitários Uni-BH, Estácio BH, UNA and Newton Paiva, Faculdade Pitágoras and Senac, PUC-Minas and IGTI. Of these, he worked for 8 years in advisory activities in communication, marketing and audiovisual production, at the Cultural Foundation of Belo Horizonte, former sponsor of Uni-BH where he began his teaching experience in 2000. During the 22 years dedicated to teaching, he served as extensionist, researcher, instructor (training teachers), as well as in administrative positions in the articulation of course and institutional ombudsman. Teaches disciplines that deal with the following areas: New Technologies for Communication, Digital Communication, Social Networks, Branding, Image Studies, Trend Research, Educational Design, Business Communication, Marketing, Consumer Behavior, Management Theory and Strategy

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