The Brazilian Telenovela: A Presentation of Its Format and its Main Features

Abstract

The telenovela produced by Rede Globo, wellknown as novela das oito, is one of the most broadcasting phenomenon in the world, because of its rating points, large production and originality. There are specific strategies and techniques which construct telenovela. What and how do they work? This is the question addressed in this study, that consists of a bibliography revision which put together data searched by authors who classified it study by study. The target was to identify the basic features that construct the format telenovela, and so classify the format, which has the power of communicating to a large audience. (Observation: it is known that telenovela is similar to soap operas).