Consumption and social distinction in the cultural field of music
DOI:
https://doi.org/10.5585/remark.v20i4.17619Palabras clave:
Status consumption, Musical taste, Homology, Cultural omnivore, Class distinctionResumen
Objective: This study aims to identify patterns of consumption and taste in the cultural field of music.
Method: A quantitative approach was used: 1,168 people were consulted through semistructured questionnaires. The questionnaires were distributed in three cities: Belo Horizonte, Juiz de Fora and Lavras. The data were subjected to Multiple Correspondence Analysis (MCA).
Relevance/Originality: Understanding the mechanics and social consequences of status consumption has been the focus of rich theoretical debate. But researchers have pointed out the need for further research, because empirical data is drawn almost exclusively from European countries or the United States. So, this study can help address part of the theoretical gap and generate data to understanding the patterns of musical taste and consumption in a developing country.
Main results: MCA confirmed that a sharp division exists between taste for culturally legitimated and popular musical genres, that are tied especially to differences in education and cultural capital. Only 4.5% of the respondents were classified as omnivores. Thus, it is argued that although many scholars find evidence of the cultural omnivore theory, the differences in musical taste found in this study are better explained by homology and snobbish taste.
Theoretical/Methodological Contributions: Information can be valuable for academics to deepen their studies or elaborate new research questions, allowing also to make comparisons between different regions or different time lapse. This study, also, generates insights for the refinement of analyzes and classifications referring to cultural capital and cultural omnivore.
Descargas
Citas
Alonso, G. (2017, 15 de dezembro). Sertanejo é a face recente da antropofagia das massas. Folha de São Paulo. http://arte.folha.uol.com.br/ilustrada/2017/musica-muito-popular-brasileira/entenda/
Atkinson, W. (2011). The context and genesis of musical tastes: Omnivorousness debunked, Bourdieu buttressed. Poetics, 39(3), 169-186.https://doi.org/10.1016/j.poetic.2011.03.002
Bachmayer, T., Wilterdink, N., & van Venrooij, A. (2014). Taste differentiation and hierarchization within popular culture: The case of salsa music. Poetics, 47, 60-82.http://dx.doi.org/10.1016/j.poetic.2014.10.004
Bennett, T., Savage, M., Silva, E.B., Warde, A., Gayo-Cal, M., & Wright, D. (2009). Class, Culture, Distinction. Routledge.
Benzecry, C., & Collins, R. (2014). The High of Cultural Experience: Toward a Microsociology of Cultural Consumption. Sociological Theory, 32(4), 307-326. https://doi.org/10.1177/0735275114558944
Bourdieu, P. (1984) Distinction. Routledge.
Chan, T. W., &Goldthorpe, J. H. (2007). Social stratification and cultural consumption: Music in England. European Sociological Review, 23(1), 1-19.https://doi.org/10.1093/esr/jcl016
Costa Filho, C. G. da. (2016). Capital cultural e o consumo de status na classe média brasileira. [Tese de doutorado, Universidade Federal de Lavras].http://repositorio.ufla.br/bitstream/1/11023/1/TESE_Capital%20cultural%20e%20consumo%20de%20status%20na%20classe%20m%c3%a9dia%20brasileira.pdf
Coulangeon, P. (2015). Social mobility and musical tastes: A reappraisal of the social meaning taste eclecticism. Poetics, 51, 54-68.http://dx.doi.org/10.1016/j.poetic.2015.05
Coulangeon, P., &Lemel, Y. (2007). Is 'distinction' really outdated? Questioning the meaning of the omnivorization of musical taste in contemporary France. Poetics, 35(2-3), 93-111.https://doi.org/10.1016/j.poetic.2007.03.006
Eckhardt, G. M. &Bardhi, F. (2020) New dynamics of social status and distinction. Marketing Theory, 20(1), 85-102. https://doi.org/10.1177/1470593119856650
Eckhardt, G. M., Belk, R. W. & Wilson, J. A. J. (2015) The rise of inconspicuous consumption. Journal of Marketing Management, 31(7-8), 807-826. https://doi.org/10.1080/0267257X.2014.989890
Forastieri, A. (2014, 07 de abril). Lollapalooza 2014: o rock morreu – e seu futuro é selvagem. R7.com. http://noticias.r7.com/blogs/andre-forastieri/2014/04/07/lollapalooza-2014-o-rock-morreu-e-seu-futuro-e-selvagem/
Fuentes, C., Hagberg, J. &Kjellberg, H. (2019). Sound tracking: music listening practices in the digital age. European Journal of Marketing, 53(3), 483-503. https://doi.org/10.1108/EJM-10-2017-0753
García-Álvarez, E., Katz-Gerro, T., & López-Sintas, J. (2007). Deconstructing cultural omnivorousness 1982-2002: Heterology in Americans' musical preferences. Social Forces, 86(2), 417-443.https://www.jstor.org/stable/20430748
Goldthorpe, J. H. (2007). Onsociology: Numbers, narratives, and the integration of research and theory. Oxford University Press.
Graham, R. (2011). Jazz Consumption Among African Americans from 1982 to 2008. Journal of Black Studies, 42(6), 993-1018. https://doi.org/10.1177/0021934711400602
Greenacre, M. J. (1991). Interpreting multiple correspondence analysis. Applied Stochastic Models and Data Analysis, 7(2), 195-210. https://doi.org/10.1002/asm.3150070208
Gregorio, R. (2017, 15 de dezembro). De Norte a Sul, por que afinal ouvimos tanto o que ouvimos? Folha de São Paulo. https://arte.folha.uol.com.br/ilustrada/2017/musica-muito-popular-brasileira/entenda/
Hair Junior., J. F., Anderson, R. E., Tatham, R. L., & Black, C. W. (2009). Análise Multivariada de Dados (6ª ed.). Bookman.
Herrera-Usagre, M. (2013). Intergenerational transmission of cultural skills and attitudes: adjusting the paradigm of cultural omnivorousness for Andalusia. Revista Internacional de Sociologia, 71(1), 143-167. https://doi.org/10.3989/ris.2011.11.25
Hill, R. (2002). Consumer culture and the culture of poverty: implications for marketing theory and practice. Marketing Theory, 2(3), 273-293. https://doi.org/10.1177/1470593102002003279
Holt, D. (1998). Does cultural capital structure American consumption? Journal of Consumer Research, 25(1), 1-25.https://doi.org/10.1086/209523
Instituto Brasileiro de Geografia e Estatística. (2010). Censo 2010. https://censo2010.ibge.gov.br.
Janotti Junior., J., & Pires, V. de A. N. (2011). Entre os afetos e os mercados culturais: as cenas musicais como formas de mediatização dos consumos musicais. In J. S. Janotti Junior., T. R. Lima., & V. de A. N. Pires, (Orgs.). Dez anos a mil: Mídia e Música Popular Massiva em Tempos de Internet (pp. 8-22). Simplíssimo.
Lamont, M. (1992). Money, morals, and manners: the culture of the French and American Upper-Middle Class. University of Chicago Press.
Lash, S. (2002). Critique of information. Sage.
Leguina, A., Arancibia-Carvajal, S., &Widdop, P. (2017). Musical preferences and technologies: contemporary material and symbolic distinctions criticized. Journal of Consumer Culture, 17(2), 242-264. https://doi.org/10.1177/1469540515586870
Macedo, S. B. (2014). As dimensões do consumo da nova classe média e a influência do capital cultural. [Dissertação de Mestrado, Universidade Federal de Lavras]. http://repositorio.ufla.br/bitstream/1/2835/1/DISSERTA%c3%87%c3%83O_As%20dimens%c3%b5es%20do%20consumo%20da%20nova%20classe%20m%c3%a9dia%20e%20a%20influ%c3%aancia%20do%20capital%20cultural.pdf
Magalhães, T., & Sawaia, J. (2013). Tribos musicais. IBOPE Media. http://www.ibope.com.br/ptbr/noticias/Documents/tribos_ musicais.pdf.
Maguire, J. S. (2018) The taste for the particular: a logic of discernment in an age of omnivorousness. Journal of Consumer Culture, 18(1), 3-20. https://doi.org/10.1177/1469540516634416
Mantecón, A. R. (2014). Panorama setorial da cultura brasileira. Allucci & Associados Comunicações.
Peterson, R. A. (2005). Problems in comparative research: The example of omnivorousness. Poetics, 33(5-6), p.257–282. https://doi.org/10.1016/j.poetic.2005.10.002
Peterson, R. A. (1992). Understanding audience segmentation: from elite and mass to omnivore and univore. Poetics, 21(4), 243-258. https://doi.org/10.1016/0304-422X(92)90008-Q
Peterson, R. A., & Kern, R. M. (1996). Changing highbrow taste: from snob to omnivore. American Sociological Review, 61(5), 900-907.https://doi.org/10.2307/2096460
Prahalad, C. K. (2005). A riqueza na base da pirâmide: como erradicar a pobreza com o lucro. Bookman.
Ponte, L. F., & Mattoso, C.Q. (2014) Capital cultural e o consumo de produtos culturais: as estratégias de consumo de status entre mulheres da nova classe média. Revista Brasileira de Marketing -
Remark, 13(6), 18-33. https://doi.org/10.5585/remark.v13i6.2613
Ponte, L. F., & Campos, R. D. (2018) Tastet ransformation in the contextof social mobility. Brazilian Administration Review – BAR, 15(2), 1-18. https://doi.org/10.1590/1807-7692bar2018170100
Santos, F. M. dos., & Abonizio, J. (2010). Um estudo da música popular brasileira como categoria nativa. Anais do Encontro de Pesquisadores em Comunicação e Música Popular, São Luís.
Savage, M., &Gayo, M. (2011). Unravelling the omnivore: A field analysis of contemporary musical taste in the United Kingdom. Poetics, 39(5), 337-357.https://doi.org/10.1016/j.poetic.2011.07.001
Silva, G. O. do V. (1995). Capital Cultural, Classe e Gênero em Bourdieu. Informare – Cadernos do Programa de Pós-Graduação em Ciência da Informação, 1(2), 24-36. https://ridi.ibict.br/bitstream/123456789/215/1/OlintoSilvaINFORMAREv1n2.pdf
Simmel, G. (1904). Fashion. International Quarterly, 10, 130-155.
Souza, J. (2004). A gramática social da desigualdade brasileira. Revista Brasileira de Ciências Sociais, 19(54), 79-97. http://dx.doi.org/10.1590/S0102-69092004000100005
Strehlau, S. (2007) Alguns conceitos de Bourdieu e propostas de estudos em Marketing. Anais do XXVI Encontro da Anpand (Enanpad), Salvador.
Tampubolon, G. (2008). Distinction in Britain, 2001-2004? Unpacking homology and the 'aesthetics' of the popular class. European Societies, 10(3), 403-428.https://doi.org/10.1080/14616690701326832
Tanner, J., Asbridge, M., &Wortley, S. (2008). Our favourite melodies: musical consumption and teenage lifestyles. British Journal of Sociology, 59(1), 117-144.https://doi.org/10.1111/j.1468-4446.2007.00185.x
Trotta, F. (2011). Critérios de qualidade na música popular: o caso do samba brasileiro. In J. S. Janotti Junior., T. R. Lima, & V. de A. N. Pires (Orgs.). Dez anos a mil: Mídia e Música Popular Massiva em Tempos de Internet (pp. 116-137). Simplíssimo.
Ustuner, T., & Holt, D.B. (2009). Toward a theory of status consumption in less industrialized countries. Journal of Consumer Research, 37(1), 37-56. https://doi.org/10.1086/649759
Van Poecke, N. (2018). Pure taste in popular music: The social construction of indie-folk as a performance of “poly-purism”. American Journal of Cultural Sociology, 6,499-531. https://doi.org/10.1057/s41290-017-0033-y
Vasconcellos, M.D. (2002). Pierre Bourdieu: a herança sociológica. Educação e Sociedade, 23(78), 77-87. https://doi.org/10.1590/S0101-73302002000200006
Veblen, T. (1980). A teoria da classe ociosa: um estudo econômico das instituições. Abril. (Trabalho original publicado em 1899).
Warde, A. et al. (2005). Understanding cultural omnivorousness, or the myth of the cultural Omnivore. University of Manchester and Open University.
Wilks, L. (2013). Exploring social and cultural diversity within 'black British jazz' audiences. Leisure Studies, 32(4), 349-366.http://dx.doi.org/doi:10.1080/02614367.2012.667820
Descargas
Publicado
Cómo citar
Número
Sección
Licencia
Derechos de autor 2021 Revista Brasileira de Marketing – ReMark
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.