Open innovation: a study about the 3M and Natura – Brazil companies

Authors

DOI:

https://doi.org/10.5585/riae.v19i2.14585

Keywords:

Innovation, Open innovation, Grounded theory.

Abstract

Objective: The general aim of this study is to verify how Natura and 3M businesses included open innovation in their everyday practices.


Methodology: The chosen method is qualitative research of exploratory nature. The strategy adopted for the collection and analysis of data is based on the Grounded Theory approach guided by Charmaz's (2009) study in three distinct stages. At each stage of collection and analysis, the data was openly encoded (at first), followed by a more focused and theoretical coding to obtain the theoretical coding categories.


Originality: This study sought to enrich the knowledge on open innovation through research in 3M Brazil and Natura's companies, which allowed relating open innovation with organizational strategy and as a complement to the innovative process.


Main results: The results show that open innovation is understood by companies like a strategy that permeates the ecosystem to the complement of resources, skills, technology, and valuable knowledge in their relationships in the innovation process.


Theoretical Contributions: This research contributes empirically to broaden the understanding of open innovation as a company strategy. The results reveal open innovation as a strategy that permeates the ecosystem, in addition to complement resources, capacities, technologies, and knowledge that add value to the innovation process.

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Author Biographies

Edson Rodrigues de Aro, Universidade Federal de Mato Grosso-UFMT

Possui graduação em CIENCIAS CONTÁBEIS pela Faculdade de Ciências e Letras de Votuporanga (1991), graduação em Administração pela Faculdade de Ciências e Letras de Votuporanga (1994), mestrado em Engenharia de Produção pela Universidade Federal de São Carlos (2011) e doutorado em Administração de Empresas pela Universidade Presbiteriana Mackenzie (2017). Atualmente é professor adjunto nivel II da Universidade Federal de Mato Grosso. Tem experiência na área de Administração, com ênfase em Administração Financeira, atuando principalmente nos seguintes temas: administração, contabilidade, pedagogia, competitividade e financeiro.

Gilberto Perez, Universidade Presbiteriana Mackenzie, CCSA - Centro de Ciências Sociais e Aplicadas.

Graduado em Engenharia Eletrônica e Telecomunicações (1982/1983). Graduado em Física pela Universidade de São Paulo (2001). Pós-Graduação em Capacitação Gerencial pela FEA/FIA - USP (1999). MBA em Conhecimento, Tecnologia e Inovação pela FEA/FIA - USP (2001). Mestre (2003) e Doutor (2007) em Administração pela Universidade de São Paulo. Pós-Doutorado na Universidade do Minho - Portugal (2012/2013). É Professor Adjunto I na Universidade Presbiteriana Mackenzie (UPM), atuando na Pós-Graduação Stricto Sensu em Administração (PPGA), é Professor da Faculdade Impacta Tecnologia - FIT em disciplinas de Sistemas e Tecnologia de Informação.
Tem experiência em Inovação/Inovação Tecnológica, Sistemas e Tecnologia da Informação; atuando principalmente nas seguintes áreas: Gerência de Tecnologia da Informação, Serviços, Terceirização, Gestão de Inovação

Tatiana Cristina Perez, Universidade Presbiteriana Mackenzie,

Graduada em Administração de Empresas. 
Universidade Presbiteriana Mackenzie, MACKENZIE, Brasil.

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Published

19.08.2020

How to Cite

Aro, E. R. de, Perez, G., & Perez, T. C. (2020). Open innovation: a study about the 3M and Natura – Brazil companies. Revista Ibero-Americana De Estratégia, 19(2), 40–65. https://doi.org/10.5585/riae.v19i2.14585

Issue

Vol. 19 No. 2 (2020): Apr./June

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Articles

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