ENTREPRENEURSHIP AND INTERNATIONALIZATION: A CASE STUDY IN MANAGEMENT EVENTS INDUSTRY
http://dx.doi.org/10.5585/riae.v9i1.1636

Belmiro N. João, João Gonçalves Monteiro Jr, Aparecida Honório Dias, Fabrício César Bastos

Abstract


This research deals with the process of internationalization of a service company administered by three Brazilian entrepreneurs. The objective, based on a single case study, was to identify the characteristics of international entrepreneurship, its alignment with the theories of internationalization - as the Nordic school of international business - entry modes, and the development of core competence, which enabled its overall success. Within the results, it is highlighted: 1) the entrepreneurial role of its founders, and "re-founders”, in Brazil and Argentina, 2) the reputation as a core competence, 3) the critical role of international relationships and networks, involving the management gurus and CEOs, 4) the replication of knowledge within the HSM Group, 5) The HSM Group also follows the logic of the Uppsala model of incremental internationalization and network approach.


Keywords


Entrepreneurship; Internationalization; Services; Reputation; Strategy.



DOI: https://doi.org/10.5585/ijsm.v9i1.1636

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