Networks of Brazilian Franchises Internationalized: Evolution of Method of Entry Abroad

Helder de Souza Aguiar, Flavia Luciane Consoni, Roberto Carlos Bernardes


This study examines the methods of entry of Brazilian franchises during the decision of internationalization of operations. Based on a multi-case study in 2012, face-to-face interviews were conducted with 21 internationalized franchise chains. The results suggest that Brazilian franchise chains have modified the method of entry into international markets in recent years. The predominant strategy from 2008 was franchising activities from Brazil. The role of the foreign agent has been essential to lead the Brazilian franching brand abroad.


Franchising; Internationalization of Franchising; Franchising and foreign Market Entry; Input Methods for Franchises Abroad.



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Revista Iberoamericana de Gestão Estratégica (IJSM)
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