Placement International Textile Companies Santa Catarina State, Brazil: A Qualitative Analysis


  • Renata Granemann Bertoldi Platchek Universidade do Vale do Itajaí
  • Dinorá Eliete Floriani Universidade do Vale do Itajaí



Internationalization, Textile Industry, Santa Catarina


Since the early '90s, interest in the internationalization has been growing not only among businessmen and investors, but also among academics researchers like Goulart (1996) point out that the internationalization not only the firm interacts in some way with the international environment, but also considers the effects reflected by the external environment in national companies. Thus this paper aims to present the profile os Santa Catarina textile companies internationalized under the light of internationalization behavioral approaches, which aim to explain the process of internationalization by the influence of the perceptions of executives and entrepreneurs, which would take its decisions in a context of rationality limited search and risk minimization (CARNEIRO, 2007) the research approach is qualitative and is considered from the point of view, a descriptive exploratory study. Data collection consisted of in-depth interviews with six entrepreneurs from four textile companies that have operations in the international market. The interviews were carried out from August to October 2010. By the perception that it had the history of business growth and their involvement in the international market, especially in the last decade, we see that the environment offered more threats than opportunities. It seems that companies are not increasing their involvement with the international market for exports and imports but compared to the initial movement of engagement with the international market occurred in the 70 and 80.


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How to Cite

Platchek, R. G. . B., & Floriani, D. E. (2013). Placement International Textile Companies Santa Catarina State, Brazil: A Qualitative Analysis. Revista Ibero-Americana De Estratégia, 12(2), 42–68.