Service Research Methodology: From Case Study Research to Case Theory
DOI:
https://doi.org/10.5585/ijsm.v13i4.2180Keywords:
Services Research, Case Study Research, Research Methods.Abstract
In this essay Prof. Evert Gummesson, Professor Emeritus at the Stockholm Business School (SBS) and pioneer in the studies in the fields of service, presented the use of case studies in academic research from a European perspective. The article was built through the perspective of service research that evolved to a strategic paradigm more recently. The essay stresses the importance and the proper use of case studies in academic research.
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Published
01.12.2014
How to Cite
Gummesson, E. (2014). Service Research Methodology: From Case Study Research to Case Theory. Revista Ibero-Americana De Estratégia, 13(4), 08–17. https://doi.org/10.5585/ijsm.v13i4.2180
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Perspectives
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Copyright (c) 2014 Iberoamerican Journal of Strategic Management
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
