Service Research Methodology: From Case Study Research to Case Theory
DOI:
https://doi.org/10.5585/ijsm.v13i4.2180Palabras clave:
Services Research, Case Study Research, Research Methods.Resumen
In this essay Prof. Evert Gummesson, Professor Emeritus at the Stockholm Business School (SBS) and pioneer in the studies in the fields of service, presented the use of case studies in academic research from a European perspective. The article was built through the perspective of service research that evolved to a strategic paradigm more recently. The essay stresses the importance and the proper use of case studies in academic research.
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Publicado
2014-12-01
Cómo citar
Gummesson, E. (2014). Service Research Methodology: From Case Study Research to Case Theory. Revista Ibero-Americana De Estratégia, 13(4), 08–17. https://doi.org/10.5585/ijsm.v13i4.2180
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Perspectives
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Derechos de autor 2014 Iberoamerican Journal of Strategic Management
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
