A company's internal potential to implement a strategy to acquire a competitive advantage: action-research within a mexican company

Authors

  • Víctor Gabriel Sánchez Trejo Universidad Autónoma del Estado de Hidalgo (México).
  • Brenda Marcela Briones Rodríguez profesora investigadora por la Universidad Autónoma del Estado de Hidalgo (México).

DOI:

https://doi.org/10.5585/ijsm.v9i2.1657

Keywords:

Small and medium enterprises, Strategy.

Abstract

The small business in Mexico made an important contribution to the economic and social development of the country. Nevertheless, they present constant difficulties to reach a global and durable performance due to its specific characteristics. The generation of an internal development constitutes an alternative to compete with enterprises of the same size and with big companies in an external environment increasingly competitively and unstably.

This article presents an intervention-research in a medium company where the socioeconomic theory was applied and developed dynamical strategic capacities having a direct impact in the organizational and social performance of the company.

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Author Biographies

Víctor Gabriel Sánchez Trejo, Universidad Autónoma del Estado de Hidalgo (México).

Es Doctor en Ciencias de Gestión por la Universidad Jean Moulin, Lyon, Francia y profesor investigador por la Universidad Autónoma del Estado de Hidalgo (México). Sus líneas de investigación son la estrategia y planeación en las pyme así como el empresarimo colectivo en comunidades rurales.

Brenda Marcela Briones Rodríguez, profesora investigadora por la Universidad Autónoma del Estado de Hidalgo (México).

Es Doctora en Ciencias de Gestión por la Universidad Jean Moulin, Lyon, Francia y profesora investigadora por la Universidad Autónoma del Estado de Hidalgo (México). Sus líneas de investigación son la cooperación intra-organizacional y el desarrollo de competencias laborales.

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Published

01.11.2010

How to Cite

Trejo, V. G. S., & Rodríguez, B. M. B. (2010). A company’s internal potential to implement a strategy to acquire a competitive advantage: action-research within a mexican company. Revista Ibero-Americana De Estratégia, 9(2), 04–24. https://doi.org/10.5585/ijsm.v9i2.1657

Issue

Vol. 9 No. 2 (2010): RIAE v9n2

Section

Articles

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