Entrepreneurship and Strategy the Perspective of Logic Effectuation

Authors

  • Emanuelly Alves Pelogio Fundação Machadense de Ensino Superior e Comunicação (FUMESC)
  • Luiz Célio Souza Rocha Instituto Federal de Educação, Ciência e Tecnologia do Sul de Minas Gerais - Câmpus Machado
  • Hilka Vier Machado Universidade Estadual de Maringá UEM
  • Miguel Eduardo Moreno Añez Universidade Federal do Rio Grande do Norte - UFRN

DOI:

https://doi.org/10.5585/ijsm.v12i2.1942

Keywords:

Entrepreneurship, Entrepreneur, Strategy, Effectuation, Decision Making Model.

Abstract

Entrepreneurs are part of a dynamic and uncertain environment involving multiple decisions, which are interdependent and simultaneous. However, the action of the entrepreneur has been widely questioned. One of the main questions made about this entrepreneur’s strategy is that it isn’t consistently planned or prescribed in a deterministic way, the way that a lot of research in entrepreneurship and strategy seem to emphasize. Thus, this paper aims to conduct a theoretical construct designed to expose and discuss the topic entrepreneurship and strategy from the perspective of Effectuation logic, which is a alternative decision making model to the classic decision making model. Therefore, we carried out a bibliographic, exploratory and with qualitative analysis approach study. We conclude that there is a need to consider other approaches to understand the action of the entrepreneur in a non deterministic and nonlinear sight.

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Author Biographies

Emanuelly Alves Pelogio, Fundação Machadense de Ensino Superior e Comunicação (FUMESC)

Mestre em Administração pela UFRN, Professora da Fundação Machadense de Ensino Superior e Comunicação (FUMESC)

Luiz Célio Souza Rocha, Instituto Federal de Educação, Ciência e Tecnologia do Sul de Minas Gerais - Câmpus Machado

Mestre em Administração pela UFRN, Professor do Instituto Federal de Educação, Ciência e Tecnologia do Sul de Minas Gerais

Hilka Vier Machado, Universidade Estadual de Maringá UEM

Doutora em Engenharia de Produção pela UFSC, Professora associada da Universidade Estadual de Maringá UEM

Miguel Eduardo Moreno Añez, Universidade Federal do Rio Grande do Norte - UFRN

Pós-Doutor em Administração Internacional pela École des Hautes Études Commerciales de Montréal (Canadá), Professor do Programa de Pós-Graduação em Administração da UFRN

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Published

01.06.2013

How to Cite

Pelogio, E. A., Rocha, L. C. S., Machado, H. V., & Añez, M. E. M. (2013). Entrepreneurship and Strategy the Perspective of Logic Effectuation. Revista Ibero-Americana De Estratégia, 12(2), 228–249. https://doi.org/10.5585/ijsm.v12i2.1942

Issue

Vol. 12 No. 2 (2013): April/June

Section

Articles

License

Copyright (c) 2013 Iberoamerican Journal of Strategic Management

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