Estratégias em tempos de crise pandêmica: evidências do varejo têxtil
DOI:
https://doi.org/10.5585/2024.25947Palavras-chave:
capacidade dinâmica, estratégias reativas, estratégias emergentes, empreendedorismo, adaptabilidade organizacionalResumo
Objetivo: Analisar as orientações sobre como as micro e pequenas empresas (MPEs) do varejo têxtil em Manaus transformaram estratégias reativas em ações que promovem a resiliência organizacional por meio do desenvolvimento de capacidades dinâmicas durante a pandemia de COVID-19.
Abordagem: Foi utilizada a análise fenomenológica, com entrevistas semiestruturadas realizadas com sete proprietários de MPEs do setor de varejo têxtil em Manaus. Os dados foram analisados para identificar temas emergentes e padrões nas estratégias de adaptação das empresas.
Relevância: Este estudo é pioneiro ao examinar o impacto da pandemia de COVID-19 nas MPEs do varejo têxtil em Manaus, focando no papel do empreendedor como moderador entre estratégias e resiliência. A pesquisa destaca a importância das capacidades dinâmicas e das características pessoais dos proprietários na adaptação e sobrevivência em tempos de crise.
Principais resultados: Os resultados mostram que a resiliência organizacional das MPEs está fortemente ligada às habilidades e decisões dos proprietários. Estratégias reativas evoluíram para estratégias emergentes, que foram sistematizadas em capacidades dinâmicas, culminando em resiliência organizacional. O papel do empreendedor emergiu como um moderador essencial, amplificando ou diminuindo a eficácia dessas estratégias.
Contribuições teóricas/metodológicas: A pesquisa contribui para a compreensão de como as MPEs do varejo têxtil em Manaus adaptaram suas estratégias durante a pandemia de COVID-19, enfatizando o papel crítico das capacidades dinâmicas e da resiliência organizacional. O estudo contribui para a teoria ao redefinir a resiliência organizacional como um recurso psicológico, dependente das características individuais do proprietário. Metodologicamente, a pesquisa fenomenológica permitiu uma compreensão profunda das experiências e estratégias dos empreendedores em resposta à crise.
Contribuições Gerenciais: A pesquisa sugere que programas de apoio e políticas públicas devem focar no desenvolvimento das habilidades dos empreendedores, incluindo treinamentos e redes de suporte, para fortalecer a resiliência das MPEs. Além disso, destaca a importância de considerar as características demográficas dos proprietários ao planejar intervenções durante crises.
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