The digital revolution: impacts of digital transformation and ai on health, education, and the economy in Brazil

Adiemir Hortega Medeiros; Priscila Rezende da Costa; Benny Kramer Costa; Luís Fábio Cavalcanti da Silva

doi:10.5585/2024.27640

Authors

Adiemir Hortega Medeiros Universidade Nove de Julho (UNINOVE) / São Paulo https://orcid.org/0009-0004-3846-1387
Priscila Rezende da Costa Escola Superior de Propaganda e Marketing (ESPM) / São Paulo https://orcid.org/0000-0002-7012-0679
Benny Kramer Costa Universidade Nove de Julho (UNINOVE) / São Paulo, SP - Brazil https://orcid.org/0000-0003-1992-1160
Luís Fábio Cavalcanti da Silva Universidade Nove de Julho (UNINOVE) / São Paulo, SP - Brazil https://orcid.org/0000-0002-5739-6646

DOI:

https://doi.org/10.5585/2024.27640

Keywords:

digital transformation, artificial intelligence, health, education, economy.

Abstract

Objective of the study: This article analyzes how Digital Transformation (DT) and Artificial Intelligence (AI) are impacting the health, education, and economy sectors in Brazil through process optimization and improved efficiency in essential services.

Originality/Relevance: The analysis provides concrete data and examples of how DT and AI are driving innovation and digital inclusion in Brazil.

Social/Management contributions: Challenges in governance and the need for greater investment in digital infrastructure and regulation are discussed.

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Author Biographies

Adiemir Hortega Medeiros, Universidade Nove de Julho (UNINOVE) / São Paulo

PhD candidate in Business Administration, focusing on Digital Transformation and Value Co-creation. Master’s degree in Logistics from PUC-Rio. Senior executive at a Big4 with over 20 years of experience in Supply Chain, leading strategic, sustainable, and digital transformations across key industries.

Priscila Rezende da Costa, Escola Superior de Propaganda e Marketing (ESPM) / São Paulo

Ph.D. in Business Administration from FEA USP.

Benny Kramer Costa, Universidade Nove de Julho (UNINOVE) / São Paulo, SP - Brazil

Ph.D. and postdoc in Administration from USP, master’s in Administration (UFRN), and bachelor’s in Economics (UFRN). Full Professor at UNINOVE and Associate Professor at USP. Organized six books on strategy and tourism and serves as Editor-in-Chief of Podium - Sport, Tourism and Leisure Review. Leads CNPq projects on stakeholders, value co-creation, and competitiveness in tourism and sports.

Luís Fábio Cavalcanti da Silva, Universidade Nove de Julho (UNINOVE) / São Paulo, SP - Brazil

Master’s in Business Administration from UNINOVE (2022) and a bachelor’s degree in the same field (2006). Director at CESTech, an IT company focused on software and digital platforms. Researches Stakeholder Engagement and Value Co-creation in Digital Transformation.

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