The digital revolution: impacts of digital transformation and ai on health, education, and the economy in Brazil

Adiemir Hortega Medeiros; Priscila Rezende da Costa; Benny Kramer Costa; Luís Fábio Cavalcanti da Silva

doi:10.5585/2024.27640

Autores/as

Adiemir Hortega Medeiros Universidade Nove de Julho (UNINOVE) / São Paulo, SP - Brazil https://orcid.org/0009-0004-3846-1387
Priscila Rezende da Costa Escola Superior de Propaganda e Marketing (ESPM) / São Paulo, SP - Brazil https://orcid.org/0000-0002-7012-0679
Benny Kramer Costa Universidade Nove de Julho (UNINOVE) / São Paulo, SP - Brazil https://orcid.org/0000-0003-1992-1160
Luís Fábio Cavalcanti da Silva Universidade Nove de Julho (UNINOVE) / São Paulo, SP - Brazil https://orcid.org/0000-0002-5739-6646

DOI:

https://doi.org/10.5585/2024.27640

Palabras clave:

transformación digital, inteligencia artificial, salud, educación, economía.

Resumen

Objetivo del estudio: Este artículo analiza cómo la Transformación Digital (TD) y la Inteligencia Artificial (IA) están impactando los sectores de salud, educación y economía en Brasil a través de la optimización de procesos y la mejora en la eficiencia de los servicios esenciales.

Originalidad/Relevancia: El análisis presenta datos y ejemplos concretos de cómo la TD y la IA están promoviendo innovaciones e inclusión digital en Brasil.

Contribuciones sociales/para la gestión: Se discuten los desafíos de gobernanza y la necesidad de mayores inversiones en infraestructura digital y regulación.

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Biografía del autor/a

Adiemir Hortega Medeiros, Universidade Nove de Julho (UNINOVE) / São Paulo, SP - Brazil

PhD candidate in Business Administration, focusing on Digital Transformation and Value Co-creation. Master’s degree in Logistics from PUC-Rio. Senior executive at a Big4 with over 20 years of experience in Supply Chain, leading strategic, sustainable, and digital transformations across key industries.

Priscila Rezende da Costa, Escola Superior de Propaganda e Marketing (ESPM) / São Paulo, SP - Brazil

Ph.D. in Business Administration from FEA USP.

Benny Kramer Costa, Universidade Nove de Julho (UNINOVE) / São Paulo, SP - Brazil

Ph.D. and postdoc in Administration from USP, master’s in Administration (UFRN), and bachelor’s in Economics (UFRN). Full Professor at UNINOVE and Associate Professor at USP. Organized six books on strategy and tourism and serves as Editor-in-Chief of Podium - Sport, Tourism and Leisure Review. Leads CNPq projects on stakeholders, value co-creation, and competitiveness in tourism and sports.

Luís Fábio Cavalcanti da Silva, Universidade Nove de Julho (UNINOVE) / São Paulo, SP - Brazil

Master’s in Business Administration from UNINOVE (2022) and a bachelor’s degree in the same field (2006). Director at CESTech, an IT company focused on software and digital platforms. Researches Stakeholder Engagement and Value Co-creation in Digital Transformation.

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