Fluid Lifestyles: Dink Couples (Double Income, no Kids)

Authors

  • Iara Silva da Silva ESPM - Sul
  • Liliane Antunes Rohde ESPM - Sul

DOI:

https://doi.org/10.5585/remark.v12i1.2385

Keywords:

Lifestyle, New Family Arrangements, DINK Couples.

Abstract

In contemporaneity, new family arrangements arise, such as couples with dual income and no kids (DINK).  The DINK family arrangement is the object of this study. Their lifestyle is investigated through the triangulation of methods and techniques using qualitative and quantitative research. As evidence, we can single out a fluid lifestyle, typical of post-modernity, that values freedom to follow unconventional paths. Even if it is a specific subculture, heterosexual couples without children have diverse lifestyles: the cocooned prioritize their homes; the resigned have a moderate affinity for their houses, do not take care of their health, and love technology; and the espoused, who among the in-groups, prioritize their spouse. 

DOI: 10.5585/remark.v12i1.2385

Downloads

Download data is not yet available.

Author Biographies

Iara Silva da Silva, ESPM - Sul

Doutora em comunicação social, mestre em administração de empresas, ambos pela PUCRS. Professora dos cursos de graduação e pós-graduação da ESPM-Sul e pesquisadora nos campos do marketing e da comunicação.

Liliane Antunes Rohde, ESPM - Sul

Mestre em Administração de Empresas pela UFRGS. Professora dos cursos de graduação da ESPM - Sul e consultora de empresas.

Downloads

Published

2013-05-14

How to Cite

da Silva, I. S., & Rohde, L. A. (2013). Fluid Lifestyles: Dink Couples (Double Income, no Kids). ReMark - Revista Brasileira De Marketing, 12(1), 196–222. https://doi.org/10.5585/remark.v12i1.2385

Issue

Vol. 12 No. 1 (2013): January - March

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC