Consumer Perception in Relation to Marketing Strategies Developed by a Company of Natural and Organic Products

Abstract

This article seeks to present relevant aspects of marketing, such as tools and strategies used as well as positive and negative impacts for companies. Thus, the main objective of this study is to analyze the perception of the Nathu consumers before their marketing strategies. Besides we listed up marketing strategies developed by the company to find how Nathu is perceived before its consumers, and finally compare the perception of managers and consumers across the marketing strategies developed by the company, perceiving marketing efforts from the organization. This research is classified as descriptive, qualitative and quantitative, with a case study. We concluded that the company has a good understanding of their clients regarding their marketing strategies, and a great result in the context of care. As improvements we suggest wider dissemination of private label products and a new analysis in product pricing available to consumers.