Marketing Research Challenges and Opportunities
DOI:
https://doi.org/10.5585/bjm.v17i5.4171Abstract
This article considers three contemporary challenges faced by today’s marketing researchers. These challenges involve big data, survey data, and publishing. With a marketer’s perennial optimism, each challenge is seen as an opportunity, to obtain better information than ever before.Downloads
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Published
2018-09-18
How to Cite
Iacobucci, D. (2018). Marketing Research Challenges and Opportunities. ReMark - Revista Brasileira De Marketing, 17(5), 639–646. https://doi.org/10.5585/bjm.v17i5.4171
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