v. 17 n. 5 (2018): Edição Especial - Pesquisa de Marketing: Estado da Arte e Próximos Passos

Publicado: 03.10.2018

Agradecimento

• Agradecimento

  Otávio Bandeira De Lamônica Freire, Evandro Luiz Lopes

  637

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Editorial

• Editorial

  Marcelo Luiz Dias da Silva Gabriel, Dirceu da Silva

  638

  • PDF

  DOI: https://doi.org/10.5585/bjm.v17i5.4190

Artigos

• Marketing Research Challenges and Opportunities

  Dawn Iacobucci

  639-646

  • PDF/INGLÊS

  DOI: https://doi.org/10.5585/bjm.v17i5.4171

• Marketing Research: Current State and Next Steps

  Naresh K. Malhotra

  647-665

  • PDF/INGLÊS

  DOI: https://doi.org/10.5585/bjm.v17i5.4172

• Marketing Research in the 21st Century: Opportunities and Challenges

  Joseph F. Hair Jr., Dana E. Harrison, Jeffrey J. Risher

  666-699

  • PDF/INGLÊS

  DOI: https://doi.org/10.5585/bjm.v17i5.4173

• Strategic Actions in the Face of Uncertainty

  Paul J.H. Schoemaker, George S. Day

  700-729

  • PDF/INGLÊS

  DOI: https://doi.org/10.5585/bjm.v17i5.4178

• Marketing Relevance Through Market Theory

  Stephen L. Vargo

  730-746

  • PDF/INGLÊS

  DOI: https://doi.org/10.5585/bjm.v17i5.4177

• Using the Methodological Association Matrix in Marketing Studies

  José Afonso Mazzon

  747-770

  • PDF/INGLÊS

  DOI: https://doi.org/10.5585/bjm.v17i5.4175