v. 17 n. 5 (2018): Edição Especial - Pesquisa de Marketing: Estado da Arte e Próximos Passos

Visualizar v. 17 n. 5 (2018): Edição Especial - Pesquisa de Marketing: Estado da Arte e Próximos Passos
Publicado: 03-10-2018

Agradecimento

Editorial

  • Editorial

    DOI: https://doi.org/10.5585/bjm.v17i5.4190
    Marcelo Luiz Dias da Silva Gabriel, Dirceu da Silva
    638

Artigos

  • Marketing Research Challenges and Opportunities

    DOI: https://doi.org/10.5585/bjm.v17i5.4171
    Dawn Iacobucci
    639-646

  • Marketing Research: Current State and Next Steps

    DOI: https://doi.org/10.5585/bjm.v17i5.4172
    Naresh K. Malhotra
    647-665

  • Marketing Research in the 21st Century: Opportunities and Challenges

    DOI: https://doi.org/10.5585/bjm.v17i5.4173
    Joseph F. Hair Jr., Dana E. Harrison, Jeffrey J. Risher
    666-699

  • Strategic Actions in the Face of Uncertainty

    DOI: https://doi.org/10.5585/bjm.v17i5.4178
    Paul J.H. Schoemaker, George S. Day
    700-729

  • Marketing Relevance Through Market Theory

    DOI: https://doi.org/10.5585/bjm.v17i5.4177
    Stephen L. Vargo
    730-746

  • Using the Methodological Association Matrix in Marketing Studies

    DOI: https://doi.org/10.5585/bjm.v17i5.4175
    José Afonso Mazzon
    747-770