Strategic Actions in the Face of Uncertainty

Autores

  • Paul J.H. Schoemaker Wharton School, University of Pennsylvania
  • George S. Day

DOI:

https://doi.org/10.5585/bjm.v17i5.4178

Resumo

In the face of volatile change and mounting uncertainty, firms may have to adapt rapidly.  We highlight the mandates of strategic leaders who know how to develop organizational capabilities that allow for fast as well as slow action as circumstances dictate. In a world where unexpected twists and turns can overturn the most iron-clad handbook of standard operating procedures, strategic leaders remain a final, crucial line of defense.  Once organizations have sensed incipient change in their environment, and understand its potential impact better, the question becomes what to do practically.   

Biografia do Autor

Paul J.H. Schoemaker, Wharton School, University of Pennsylvania

Wharton School, University of Pennsylvania, M.B.A. (finance), 1974, M.A. (management), Ph.D. (decision sciences). Politics: "Compassionate Conservatism." Religion: Catholic (non-practicing). Hobbies and other interests:Piano playing, tennis, and golf. Enjoy ethnic cuisines with good intellectual conversation.

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Publicado

18.09.2018

Como Citar

Schoemaker, P. J., & Day, G. S. (2018). Strategic Actions in the Face of Uncertainty. ReMark - Revista Brasileira De Marketing, 17(5), 700–729. https://doi.org/10.5585/bjm.v17i5.4178