Social responsibility: a double corporative strategy?
DOI:
https://doi.org/10.5585/ijsm.v5i1.96Keywords:
Corporative social responsibility. Norms. Certiications. Prizes. Strategy.Abstract
This study, eminently theoretical and based on specific literature review, presents a brief historical approach on the corporative social responsibility, besides offering an updated view of the main norms, existing certifications and awardings in the area, searching, in a wider context, to understand both the original strategical meaning of these actions and this new clipping of observation and analysis, which points to a new niche market, with the trading of products and services that aim to support the companies in the socio-environmental issues. Would this new market assumed the corporative strategy condition?
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