Strategies and Socioeconomic and Environmental Sustainability: Study of the Producer Segment of Meat Industry

Abstract

In the course of the emerging needs of society and the environment for the economic sectors act with sustainability, agrifood cooperatives of meat industry (CASC) face management and strategy challenges to achieve better performance. Approaching different links of the production chain, some studies were conducted in a CASC, including this article, in order to verify if there were strategic economic, social or environmental sustainable actions from COOPERALIANÇA’s meat producers, its consequent organizational results and influence from the environment. The methodology was characterized by case study and the interviews with business leaders of the link chain producer were semi-structured. A content analysis was done. Among the most important results, influences from other links in the supply chain were found in strategic pro-sustainability action, which are not voluntarily made by producers and are influenced by interorganizational macroenvironment. Social activities were stimulated by public policies. It was also found a lack of long-term sustainability programs and strategic actions but cooperation and accountability occurred between the links, mostly because of interests of win-win that increased commitment and facilitated their interorganizational functions. However it was not found information in the interest of reconciliation between organizational outcomes and socioeconomic and environmental sustainability. With these results it was found adherence to the organizational ecology approach.