Investigating the Key Factors Influencing the Use of Online Social Networks in Public Sector Context in the UAE
Keywords:Unified Theory of Acceptance and Use of Technology, Online Social Networks, public sector, UAE, Structural Equation Modeling.
During the past decade, usage of online social network sites has grown dramatically rivaling search engines as the most visited Internet site. The intensive literature review reveals the existing of several studies that have been done on the field of Online Social Network (OSN), but there is a lack of research that deals with usage in the context of public sector organizations. This study aims to employ structural equation modeling via AMOS to analyze 401 valid questionnaires for assessing a model which is proposed based on Unified Theory of Acceptance and Use of Technology (UTAUT) to identify the factors affecting the use of OSN among employees of a public sector organization in the UAE. The proposed model examines the influence of four factors; performance, effort, social influence, and facilitating conditions on the actual use of OSN. Results indicated that all these factors (as independent variables) significantly predicted the actual usage of OSN with various percentages. Our work improved the insights on the online social networking usage in the context of public sector organizations.
How to Cite
Copyright (c) 2019 Fathey Mohammed, Ali Amin, Hamad Almari, Osama Isaac
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
The author(s) authorize the publication of the article in the journal.
The author(s) ensure that the contribution is original and unpublished and is not being evaluated in other journal(s).
The journal is not responsible for the opinions, ideas and concepts expressed in the texts because they are the sole responsibility of the author(s).
The publishers reserve the right to make adjustments and textual adaptation to the norms of APA.
Authors retain copyright and grant the journal right of first publication, with the work after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access) at http://opcit.eprints.org/oacitation-biblio.htmlAuthors are able to use ORCID is a system of identification for authors. An ORCID identifier is unique to an individual and acts as a persistent digital identifier to ensure that authors (particularly those with relatively common names) can be distinguished and their work properly attributed.