Investigating the Key Factors Influencing the Use of Online Social Networks in Public Sector Context in the UAE

Ali Amin; Hamad Almari; Osama Isaac; Fathey Mohammed

doi:10.5585/iji.v7i3.347

Authors

Ali Amin Lincoln University College, Malaysia
Hamad Almari Lincoln University College, Malaysia
Osama Isaac Lincoln University College, Malaysia
Fathey Mohammed 1- School of Computing, Universiti Utara Malaysia (UUM), Malaysia 2-Information Technology Department, Faculty of Engineering and IT, Taiz University, Taiz

DOI:

https://doi.org/10.5585/iji.v7i3.347

Keywords:

Unified Theory of Acceptance and Use of Technology, Online Social Networks, public sector, UAE, Structural Equation Modeling.

Abstract

During the past decade, usage of online social network sites has grown dramatically rivaling search engines as the most visited Internet site. The intensive literature review reveals the existing of several studies that have been done on the field of Online Social Network (OSN), but there is a lack of research that deals with usage in the context of public sector organizations. This study aims to employ structural equation modeling via AMOS to analyze 401 valid questionnaires for assessing a model which is proposed based on Unified Theory of Acceptance and Use of Technology (UTAUT) to identify the factors affecting the use of OSN among employees of a public sector organization in the UAE. The proposed model examines the influence of four factors; performance, effort, social influence, and facilitating conditions on the actual use of OSN. Results indicated that all these factors (as independent variables) significantly predicted the actual usage of OSN with various percentages. Our work improved the insights on the online social networking usage in the context of public sector organizations.

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Author Biographies

Ali Amin, Lincoln University College, Malaysia

Currently, Ail Ameen is an associated Prof. in the Faculty of Computer Science and Multimedia, Lincoln University College, Malaysia campus. He was awarded his Ph.D. by the Faculty of Information Science and Technology, University Kebangsaan Malaysia (UKM). He holds an M.Sc. master in computer science from Mosul University, Iraq. He, also, received B.Sc.degree degree in computer science from Mosul University, Iraq. His research provides a useful link between Information System Quality and Strategic Information System Planning SISP in term of SMART Government, Strategic of Reducing Corruption and Financial Information Systems.

Osama Isaac, Lincoln University College, Malaysia

Osama is currently an assistant professor at Faculty of Business and Accountancy, Lincoln University College (LUC), Malaysia. He holds a degree in computer science from Mutah University, Jordan. He received his master degree in computer science specialized on multimedia from Universiti Putra Malaysia (UPM), and He completed his doctoral degree in management from Arshad Ayub Graduate Business School (AAGBS) at Universiti Teknologi MARA (UiTM). His areas of interest include Technology Management, research methodology and the use of quantitative methods in management research. Osama is well-trained in quantitative analysis using SPSS, AMOS-SEM, and SmartPLS-SEM.