Mediation, Moderation and Conditional Process Analysis
DOI:
https://doi.org/10.5585/remark.v13i4.2739Keywords:
Mediation, Moderation, Mediated Moderation, Moderated Mediation, Conditional Process.Abstract
This paper discusses the main aspects of simple mediation and moderation, as well as the conditional process analysis applied for more complex models, such as mediated moderation and moderated mediation. The recent changes on the way these analysis have been conducted highlights the need to discuss them in order to increase their application in studies conducted in Brazil. The authors provide a discussion about the analysis techniques and the recommendations for the procedures conducted these days. They also present the direct, indirect and total effects and how to read them. Finally, the conditional process analysis, applied for moderated mediation and mediated moderation analysis procedures, is discussed.Downloads
Published
2014-09-10
How to Cite
Prado, P. H. M., Korelo, J. C., & Silva, D. M. L. da. (2014). Mediation, Moderation and Conditional Process Analysis. ReMark - Revista Brasileira De Marketing, 13(4), 04–24. https://doi.org/10.5585/remark.v13i4.2739
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