Mediation, Moderation and Conditional Process Analysis

Authors

  • Paulo Henrique Muller Prado UFPR
  • José Carlos Korelo UFPR
  • Danielle Mantovani Lucena da Silva UFPR

DOI:

https://doi.org/10.5585/remark.v13i4.2739

Keywords:

Mediation, Moderation, Mediated Moderation, Moderated Mediation, Conditional Process.

Abstract

This paper discusses the main aspects of simple mediation and moderation, as well as the conditional process analysis applied for more complex models, such as mediated moderation and moderated mediation. The recent changes on the way these analysis have been conducted highlights the need to discuss them in order to increase their application in studies conducted in Brazil. The authors provide a discussion about the analysis techniques and the recommendations for the procedures conducted these days. They also present the direct, indirect and total effects and how to read them. Finally, the conditional process analysis, applied for moderated mediation and mediated moderation analysis procedures, is discussed.

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Author Biographies

Paulo Henrique Muller Prado, UFPR

Professor Associado de MarketingDepatamento de Administração Geral e AplicadaUniversidade Federal do Paraná

José Carlos Korelo, UFPR

Professor Adjunto de MarketigDepatamento de Administração Geral e AplicadaUniversidade Federal do Paraná

Danielle Mantovani Lucena da Silva, UFPR

Professora Adjunta de MarketingDepatamento de Administração Geral e AplicadaUniversidade Federal do Paraná

Published

2014-09-10

How to Cite

Prado, P. H. M., Korelo, J. C., & Silva, D. M. L. da. (2014). Mediation, Moderation and Conditional Process Analysis. ReMark - Revista Brasileira De Marketing, 13(4), 04–24. https://doi.org/10.5585/remark.v13i4.2739
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