Compreendendo perfis de preferência por produtos sustentáveis: a influência condicional do ceticismo a partir do capital social

Flavio Santino Bizarrias, Jusssara Silva Teixeira Cucato, Vivian Iara Strehlau, Carlos Kazunari Takahashi, Renata Benigna Gonçalves

Resumo


Objetivo do estudo – O objetivo deste estudo é determinar o papel condicional indireto do ceticismo para a relação entre Capital social, e suas variações, e a Intenção de compra de produtos sustentáveis.

Metodologia/abordagem – O estudo é de natureza quantitativa, com coleta de dados por meio de um survey, que a partir da adequação dos dados ao modelo proposto, 199 respostas válidas foram analisadas por regressão e processos de mediação e análise de classes latentes.

Principais resultados – O estudo sugere que a intenção de compra de produtos sustentáveis é afetada pelo poder das redes de contato, e em função do ceticismo do consumidor, de maneira geral, mas não especificamente para variações de perfil quanto ao capital social.

Contribuições teóricas/metodológicas – Este estudo avança na compreensão da influência do Capital social sobre comportamentos sustentáveis do consumidor ao propor o Ceticismo como construto interveniente nestas respostas, e ainda apresenta perfis de consumidores de acordo com seu capital social, explorando respostas de consumo sustentável. Este efeito é mais proeminente em consumidores com baixo nível de capital social.

Relevância/originalidade – O estudo inova ao combinar a influência direta e condicional, do capital social e ceticismo, respectivamente, com diferentes perfis de consumidor.

 


Palavras-chave


Consumo sustentável; Capital social; Ceticismo; Comportamento do consumidor

Texto completo:

PDF (English)

Referências


Ahmad, S., Wong, K. Y., Tseng, M. L., & Wong, W. P. (2018). Sustainable product design and development: A review of tools, applications and research prospects. Resources, Conservation and Recycling, 132(October 2017), 49–61. https://doi.org/10.1016/j.resconrec.2018.01.020

Apparao, D., Garnevska, E., & Shadbolt, N. (2019). Examining commitment, heterogeneity and social capital within the membership base of agricultural co-operatives-A conceptual framework. Journal Of Co-Operative Organization And Management, 7(1), 42–50. https://doi.org/10.1016/j.jcom.2019.03.003

Arli, D., Tan, L. P., Tjiptono, F., & Yang, L. (2018). Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness. International journal of consumer studies, 42(4), 389-401.

Austin, E. W., Muldrow, A., & Austin, B. W. (2016). Examining how media literacy and personality factors predict skepticism toward alcohol advertising. Journal of health communication, 21(5), 600-609.

Bae, M. (2020). Role of skepticism and message elaboration in determining consumers’ response to cause-related marketing claims on Facebook brand pages. Journal of Current Issues & Research in Advertising, 41(3), 301-331.

Ballet, J., Sirven, N., Riquiers-Desjardin, M., (2007). Social capital and natural resource management: a critical perspective. The Journal of Environment and Development, 16(4), 355–374.

Bangsa, A. B., & Schlegelmilch, B. B. (2020). Linking sustainable product attributes and consumer decision-making: Insights from a systematic review. Journal of Cleaner Production, 245, 118902.

Benöhr, I. (2020). The United Nations Guidelines for Consumer Protection: Legal Implications and New Frontiers. Journal of Consumer Policy, 43(1), 105–124. https://doi.org/10.1007/s10603-019-09443-y

Birendra, K. C., Morais, D. B., Peterson, M. N., Seekamp, E., & Smith, J. W. (2019). Social network analysis of wildlife tourism microentrepreneurial network. Tourism And Hospitality Research, 19(2), 158–169. https://doi.org/10.1177/1467358417715679

Bourdieu, P. (1980). Le capital social: notes provisoires. Actes de La Recherche En Sciences Sociales, 31(1), 2–3.

Bourdieu, P. (1986). The forms of capital. In J. G. Richardson (Ed.), Handbook of theory and research for the sociology of education (pp. 241–258). New York: Greenwood.

Broska, L. H. (2021). It’s all about community: On the interplay of social capital, social needs, and environmental concern in sustainable community action. Energy Research & Social Science, 79, 102165.

Camarero, C., Garrido, M.-J., Vicente, E., & Redondo, M. (2019). Relationship marketing in museums: influence of managers and mode of governance. Public Management Review, 21(10), 1369–1396. https://doi.org/10.1080/14719037.2018.1550106

Camarero, C., & San José, R. (2011). Social and attitudinal determinants of viral marketing dynamics. Computers in Human Behavior, 27(6), 2292–2300. https://doi.org/10.1016/j.chb.2011.07.008

Castaneda, M. G., Martinez, C. P., Marte, R., & Roxas, B. (2015). Explaining the environmentally-sustainable consumer behavior: a social capital perspective. Social Responsibility Journal, 11(4), 658–676. doi:10.1108/srj-02-2014-0019

Chan, R. Y. K., & Lau, L. B. Y. (2000). Antecedents of green purchases: A survey in China. Journal of Consumer Marketing, 17(4), 338–357. https://doi.org/10.1108/07363760010335358

Chan, R. Y. K., & Lau, L. B. Y. (2002). Explaining green purchasing behavior: A cross-cultural study on American and Chinese consumers. Journal of International Consumer Marketing, 14(2–3), 9–40. https://doi.org/10.1300/J046v14n02_02

Chen, Y., Ghosh, M., Liu, Y., & Zhao, L. (2019). Media coverage of climate change and sustainable product consumption: Evidence from the hybrid vehicle market. Journal of Marketing Research, 56(6), 995-1011.

Cheng, Y.-F., Mutuc, E. B., Tsai, F.-S., Lu, K.-H., & Lin, C.-H. (2018). Social Capital and Stock Market Participation via Technologies: The Role of Households’ Risk Attitude and Cognitive Ability. Sustainability, 10(6), 1904. https://doi.org/10.3390/su10061904

Cheng, Z. H., Chang, C. T., & Lee, Y. K. (2020). Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control. Review of Managerial Science, 14(1), 61-85.

Chetty, S., & Agndal, H. (2007). Social capital and its influence on changes in internationalization mode among small and medium-sized enterprises. Journal of International Marketing, 15(1), 1–29. https://doi.org/10.1509/jimk.15.1.001

Copeland, L., & Bhaduri, G. (2019). Consumer relationship with pro-environmental apparel brands: effect of knowledge, skepticism and brand familiarity. Journal of Product and Brand Management, 29(1), 1-14.

Cruz, E. P., Falcao, R. P. Q., & Barreto, C. R. (2018). Exploring the evolution of ethnic entrepreneurship: the case of Brazilian immigrants in Florida. International Journal of Entrepreneurial Behaviour and Research, 24(5), 971–993. https://doi.org/10.1108/IJEBR-08-2016-0239

de Freitas Netto, S. V., Sobral, M. F. F., Ribeiro, A. R. B., & da Luz Soares, G. R. (2020). Concepts and forms of greenwashing: a systematic review. Environmental Sciences Europe, 32(1), 1-12.

Danziger, P. N. “4 Major Challenges Facing The Luxury Market In 2020, And Opportunities For Brands That Lean Into Them”, Forbes.com, disponível em https://www.forbes.com/sites/pamdanziger/2019/12/20/4-major-challenges-facing-the-luxury-market-in-2020-and-opportunities-for-brands-that-lean-into-them/#2dc665da176d, acesso em 03 de janeiro de 2020

Ding, B. (2018). Pharma Industry 4.0: Literature review and research opportunities in sustainable pharmaceutical supply chains. Process Safety and Environmental Protection, 119, 115-130.

Dodds, W. B., Monroe, K.B., Grewal, D.(1991). The Effects of Price, Brand, and Store Information on Buyers' Product Evaluations. Journal of Marketing Research, 28 (August), 307-319

Dolan, P. (2002). The sustainability of “sustainable consumption”. Journal of Macromarketing, 22(2), 170-181.

Edinger‐Schons, L. M., Sipilä, J., Sen, S., Mende, G., & Wieseke, J. (2018). Are two reasons better than one? The role of appeal type in consumer responses to sustainable products. Journal of Consumer Psychology, 28(4), 644-664.

Escalas, J. E. (2007). Narrative versus analytical self-referencing and persuasion. Journal of Consumer Research, 34(4), 421-429.

Egan, M., “Ecomagination Ten Years Later: Proving that Efficiency and Economics Go Hand-in-Hand”, disponível em < https://www.ge.com/reports/ecomagination-ten-years-later-proving-efficiency-economics-go-hand-hand/>, acesso em 09 de fevereiro de 2020.

Gelski, F. “Sustainable product market could hit $150 billion in U.S. by 2021”. Food Business News. Disponível em https://www.foodbusinessnews.net/articles/13133-sustainable-product-market-could-hit-150-billion-in-us-by-2021, acesso em 10 de abril de 2020.

Gibson, L. (2020). Bycatch of the Day: Wild Meat Consumption, Ecological Knowledge, and Symbolic Capital among Indigenous Maroon Parrot Hunters of Jamaica. Journal of Ethnobiology, 40(2), 167-182.

Grafton, R. Q., & Knowles, S. (2004). Social Capital and National Environmental Performance: A Cross-Sectional Analysis. The Journal of Environment & Development, 13(4), 336–370. doi:10.1177/1070496504271417

Ghahtarani, A., Sheikhmohammady, M., & Rostami, M. (2020). The impact of social capital and social interaction on customers’ purchase intention, considering knowledge sharing in social commerce context. Journal of Innovation & Knowledge, 5(3), 191-199.

Grix, J. (2002). Introducing Students to the Generic Terminology of Social Research. Politics, 22(3), 175–186. https://doi.org/10.1111/1467-9256.00173

Hair Jr., J.F.; William, B.; Babin, B.; Anderson, R.E. (2009). Análise multivariada de dados. 6.ed. Porto Alegre: Bookman.

Hardesty, D. M., & Bearden, W. O. (2004). The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs. Journal of Business Research, 57(2), 98-107.

Hameed, D., & Waris, I. (2018). Eco labels and eco conscious consumer behavior: the mediating effect of green trust and environmental concern. Hameed, Irfan and Waris, Idrees (2018): Eco Labels and Eco Conscious Consumer Behavior: The Mediating Effect of Green Trust and Environmental Concern. Published in: Journal of Management Sciences, 5(2), 86-105.

Hermans, K., Achterhof, R., Myin-Germeys, I., Kasanova, Z., Kirtley, O., & Schneider, M. (2019). Improving ecological validity in research on social cognition. In Social cognition in psychosis (pp. 249-268). Academic Press.

Hasan, M. Z., Cohen, J. E., Bishai, D., Kennedy, C. E., Rao, K. D., Ahuja, A., & Gupta, S. (2020). Social capital and peer influence of tobacco consumption: a cross-sectional study among household heads in rural Uttar Pradesh, India. BMJ open, 10(6), e037202.

Hayes, Andrew F. (2013). Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach. New York, NY: The Guilford Press.

Hayes, A. F., Montoya, A. K. (2017). A tutorial on testing, visualizing, and probing an interaction involving a multicategorical variable in linear regression analysis. Communication Methods and Measures, 11(1), 1-30.

Hardwick, J., & Anderson, A. R. (2019). Supplier-customer engagement for collaborative innovation using video conferencing: A study of SMEs. Industrial Marketing Management, 80, 43–57. https://doi.org/10.1016/j.indmarman.2019.02.013

Hartlieb, S., & Jones, B. (2009). Humanising Business Through Ethical Labelling: Progress and Paradoxes in the UK. Springer, 88(3), 583–600. https://doi.org/10.1007/s10551-009-0125-x

Held, M., Weidmann, D., Kammerl, D., Hollauer, C., Mörtl, M., Omer, M., & Lindemann, U. (2018). Current challenges for sustainable product development in the German automotive sector: A survey based status assessment. Journal of cleaner production, 195, 869-889.

Hernandez, R. J., Miranda, C., & Goñi, J. (2020). Empowering sustainable consumption by giving back to consumers the ‘right to repair’. Sustainability, 12(3), 850.

Hirschl, B., Konrad, W., & Scholl, G. (2003). New concepts in product use for sustainable consumption. Journal of Cleaner Production, 11(8), 873–881. https://doi.org/10.1016/S0959-6526(02)00162-2

Idawati, Hubeis, Fatchiya, Asngari, & Tjitropranoto. (2018). The implication of climate adaptation and mitigation research: capacity adaptation of rice paddy farmers to climate change. International Conference On Climate Change (ICCC 2018), 200. https://doi.org/10.1088/1755-1315/200/1/012041

Ishihara, H., & Pascual, U. (2009). Social capital in community level environmental governance: A critique. Ecological Economics, 68(5), 1549–1562. https://doi.org/10.1016/j.ecolecon.2008.11.003

Jacques, P. (2008). Ecology, distribution, and identity in the world politics of environmental skepticism. Capitalism nature socialism, 19(3), 8-28.

Kaebernick, H., Kara, S., & Sun, M. (2003). Sustainable product development and manufacturing by considering environmental requirements. Robotics and Computer-Integrated Manufacturing, 19(6), 461–468. https://doi.org/10.1016/S0736-5845(03)00056-5

Kang, J., & Moreno, F. (2020). Driving values to actions: Predictive modeling for environmentally sustainable product purchases. Sustainable Production and Consumption, 23, 224-235.

Kipp, A., & Hawkins, R. (2019). The responsibilization of “development consumers” through cause-related marketing campaigns. Consumption Markets and Culture, 22(1), 1–16. https://doi.org/10.1080/10253866.2018.1431221

Krishen, A. S., Leenders, M. A., Muthaly, S., Ziółkowska, M., & LaTour, M. S. (2019). Social networking from a social capital perspective: a cross-cultural analysis. European Journal of Marketing, 53(6), 1234-1253.

Jackson, T. (2014). Sustainable consumption. In Handbook of sustainable development. Edward Elgar Publishing.

Leal, A.; Mainardes, E. W.; Pascuci, L. M. (2021).Marketing ambiental: a aceitação de preço premium na indústria brasileira de vestuário. ReMark-Revista Brasileira de Marketing. 20(3), 437-460.

Kim, J., Kang, S., & Lee, K. H. (2020). How social capital impacts the purchase intention of sustainable fashion products. Journal of Business Research, 117(C), 596-603.

Kim, D. Y., Kim, S. B., & Kim, K. J. (2019). Building corporate reputation, overcoming consumer skepticism, and establishing trust: Choosing the right message types and social causes in the restaurant industry. Service Business, 13(2), 363-388.

Kline, R. B. (2013). Beyond significance testing: Statistics reform in the behavioral sciences (2nd ed.). Washington, DC: American Psychological Association.

Kumar, A., Prakash, G., & Kumar, G. (2021). Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study. Journal of Retailing and Consumer Services, 58, 102270.

Latham, K. (2021, 14TH , January). Has coronavirus made us more ethical consumers? https://www.bbc.com/news/business-55630144, recuperado em 21 de setembro de 2021.

Lim, E., Arita, S., & Joung, S. (2019). Advancing Sustainable Consumption in Korea and Japan—From Re-Orientation of Consumer Behavior to Civic Actions. Sustainability, 11(23), 6683.

Leonidou, L. C., Leonidou, C. N., & Kvasova, O. (2010). Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour. Journal of Marketing Management. 26(13-14), 1319-1344. https://doi.org/10.1080/0267257X.2010.523710

Lehtonen, M., 2004. The environmental–social interface of sustainable development: Capacities, social capital, institutions. Ecological Economics, 49(2), 199–214.

MacKenzie, S. B., & Podsakoff, P. M. (2012). Common method bias in marketing: Causes, mechanisms, and procedural remedies. Journal of retailing, 88(4), 542-555.

Mainieri, T., Barnett, E. G., Valdero, T. R., Unipan, J. B., & Oskamp, S. (1997). Green buying: The influence of environmental concern on consumer behavior. Journal of Social Psychology, 137(2), 189–204. https://doi.org/10.1080/00224549709595430

Minton, E. A. (2019). Believing is buying: Religiosity, advertising skepticism, and corporate trust. Journal of Management, Spirituality & Religion, 16(1), 54-75.

Moorthy, S., Ratchford, B. T., & Talukdar, D. (1997). Consumer Information Search Revisited: Theory and Empirical Analysis. Journal of Consumer Research, 23(4), 263. https://doi.org/10.1086/209482

Moreno, F., & Kang, J. (2020). How to alleviate consumer skepticism concerning corporate responsibility: The role of content and delivery in CSR communications. Corporate Social Responsibility and Environmental Management, 27(6), 2477-2490.

Nahapiet, J., & Ghoshal, S. (1998). Social Capital, Intellectual Capital, and the Organizational Advantage. The Academy of Management Review, 23(2), 242. https://doi.org/10.2307/259373

Newell, W. J., Ellegaard, C., & Esbjerg, L. (2019). The effects of goodwill and competence trust on strategic information sharing in buyer–supplier relationships. The Journal of Business and Industrial Marketing, 34(2), 389-400.

Newman, G.E., Gorlin, M. and Dhar, R. (2014), “When going green backfires: how firm intentions shape the evaluation of socially beneficial product enhancements”. Journal of Consumer Research, 41(3), 823-839.

Nupus, H., Setiadi, R., & Soesanto, H. (2016). The effect of social capital on the product innovativeness and marketing performance in indonesian furniture small and medium-sized enterprises. International Review of Management and Marketing, 6(7), 355–360.

Oliveira Junior, J. C. de O., Silva, A. W. P., Veiga Neto, A. R., Castro, A. B. C., & Lima, D. S. V. R. (2020, Oct./Dec.). Determining factors of environmental concern in purchasing decisions. Brazilian Journal of Marketing, 19(4), 888-923. https://doi.org/10.5585/remark.v19i4.16470.

Otto, S., & Pensini, P. (2017). Nature-based environmental education of children: Environmental knowledge and connectedness to nature, together, are related to ecological behaviour. Global Environmental Change, 47, 88–94. doi:10.1016/j.gloenvcha.2017.09.009

Paper, C., & Siisi, M. (2000). Two Concepts of Social Capital : Bourdieu vs . Putnam Two Concepts of Social Capital : Bourdieu vs . Putnam Martti Siisiäinen Department of Social Sciences and University of Jyväskylä Paper presented at ISTR Fourth International Conference " The Third Sec. ISTR Fourth International Conference "The Third Sector: For What and for Whom?, December.

Pieńkowski, D. (2019). Sustainable Development as a Concept of Fairness from the Perspective of Energy Consumption Policy. Ekonomia i Środowisko, 3 (70), 180-196.

Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior research methods, instruments, & computers, 36(4), 717-731.

Priporas, C. V., Kamenidou, I., Nguyen, N., & Shams, R. (2019). The impact of the macro-environment on consumer scepticism towards cause-related marketing: Insights from an economic crisis setting. International Marketing Review. https://doi.org/10.1108/IMR-04-2019-0124

Pujari, D., Wright, G., & Peattie, K. (2003). Green and competitive influences on environmental new product development performance. Journal of Business Research, 56(8), 657–671. https://doi.org/10.1016/S0148-2963(01)00310-1

Putnam, Robert D. (2000). Bowling Alone: The Collapse and Revival of American Communit. New York: Simon and Schuster, p. 541

Ringle, C. M., Silva, D., Bido, D. (2014). Modelagem de equações estruturais com utilização de SmartPLS. Revista Brasileira de Marketing – ReMark Edição Especial.

Scheinbaum, A. C., & Wang, S. W. (2018). Customer centricity and guanxi prevalence as social capital: a study of international business relationships. Journal Of Business & Industrial Marketing, 33(8), 1209–1220. https://doi.org/10.1108/JBIM-03-2017-0070

Schoenheit, I. (2007). Politischer Konsum. Ein Beitrag zum faustischen Konsumentenverhalten. In Ambivalenzen des Konsums und der werblichen Kommunikation (pp. 211–234). VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-531-90493-1_12

Scotto Rosato, N., & Baer, J. C. (2012). Latent class analysis: A method for capturing heterogeneity. Social Work Research, 36(1), 61-69.

Skuland, S. E. (2015). Healthy Eating and Barriers Related to Social Class. The case of vegetable and fish consumption in Norway. Appetite, 92, 217–226. https://doi.org/10.1016/j.appet.2015.05.008

Shao, J. (2019). Sustainable consumption in China: New trends and research interests. Business Strategy and the Environment, 28(8), 1507-1517.

Silva, M. E., Sousa-Filho, J. M. de, Yamim, A. P., & Diógenes, A. P. (2019). Exploring nuances of green skepticism in different economies. Marketing Intelligence & Planning, 38(4), 449–463. https://doi.org/10.1108/mip-10-2018-0435

Sobel, M. E. (1982). Asymptotic confidence intervals for indirect effects in structural equation models. Sociological Methodology, 13, 290-312.

Stamer, N. B. (2018). Moral conventions in food consumption and their relationship to consumers’ social background. Journal of Consumer Culture, 18(1), 202-222.

Svensson, G., & Wagner, B. (2012). Implementation of a Sustainable Business Cycle: The Case of a Swedish Dairy Producer. Supply chain management, 17(1), 93-97.

Thakur, R. (2018). Customer engagement and online reviews. Journal of Retailing and Consumer Services, 41, 48-59.

Tunn, V. S. C., Bocken, N. M. P., van den Hende, E. A., & Schoormans, J. P. L. (2019). Business models for sustainable consumption in the circular economy: An expert study. Journal of Cleaner Production, 212, 324-333.

und Polach, C. V. B., Kunze, C., Maaß, O., & Grundmann, P. (2015). Bioenergy as a socio-technical system: the nexus of rules, social capital and cooperation in the development of bioenergy villages in Germany. Energy Research & Social Science, 6, 128-135.

Urzelai, B., & Puig, F. (2019). Developing international social capital: The role of communities of practice and clustering. International Business Review, 28(2), 209–221. https://doi.org/10.1016/j.ibusrev.2018.08.008

Van den Bergh, D., Clyde, M. A., Gupta, A. R. K. N., de Jong, T., Gronau, Q. F., Marsman, M., ... & Wagenmakers, E. J. (2021). A tutorial on Bayesian multi-model linear regression with BAS and JASP. Behavior research methods, 1-21.

Veltmeyer, Henry. (2019). Chapter 3: social capital and local development. On the Move, Toronto: University of Toronto Press, pp. 55-70. https://doi.org/10.3138/9781442603325-004.

Xing, X., Zhang, R., & Taks, M. (2020). The effects of health, social, and consumption capital on running-related expenditures in China. European Sport Management Quarterly, 1–21. https://doi.org/10.1080/16184742.2020.1793376

Xiong, G., & Bharadwaj, S. (2011). Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity. Journal of Marketing, 75(6), 87–104. https://doi.org/10.1509/jm.09.0202

Wang, H., Liu, H., Kim, S. J., & Kim, K. H. (2019). Sustainable fashion index model and its implication. Journal of Business Research, 99, 430-437.

Wang, C., Ghadimi, P., Lim, M., & Tseng, M. L. (2019). A literature review of sustainable consumption and production: A comparative analysis in developed and developing economies. Journal of Cleaner Production, 206, 741-754.

Weller, B. E., Bowen, N. K., & Faubert, S. J. (2020). Latent Class Analysis: A Guide to Best Practice. Journal of Black Psychology, 46(4), 287–311. https://doi.org/10.1177/0095798420930932

Yap, S.-F., Kim, J.-E., Lee, C. K. C., Xu, Y., & Kim, J. (2019). Social capital and health risk: An integrative review. Australasian Marketing Journal, 27(1), 24–31. https://doi.org/10.1016/j.ausmj.2018.10.012

Yin, C. Y., Du, F., & Chen, Y. (2020). Types of green practices, hotel price image and consumers’ attitudes in China: The mediating role of consumer skepticism. Journal of Hospitality Marketing & Management, 29(3), 329-357.

Yoon, S. (2019). Testing the effects of reciprocal norm and network traits on ethical consumption behavior. Asia Pacific Journal of Marketing and Logistics, 32(7), 1611-1628. https://doi.org/10.1108/APJML-08-2017-0193

Zarei, A., & Maleki, F. (2018). From decision to run: the moderating role of green skepticism. Journal of food products marketing, 24(1), 96-116.




DOI: https://doi.org/10.5585/remark.v21i2.19759

Apontamentos

  • Não há apontamentos.


Direitos autorais 2022 Revista Brasileira de Marketing

Revista Brasileira de Marketing – ReMark

Brazilian Journal of Marketing - BJM

e-ISSN: 2177-5184
https://periodicos.uninove.br/remark

Rev. Bras. Mark. - ReMark ©2022 Todos os direitos reservados.

Esta obra está licenciada com uma Licença 
Creative Commons Atribuição-NãoComercial-CompartilhaIgual 4.0 Internacional